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Reading: GPY&R scores Stadiums Queensland creative account
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B&T > Media > GPY&R scores Stadiums Queensland creative account
Media

GPY&R scores Stadiums Queensland creative account

Staff Writers
Published on: 27th September 2013 at 12:40 PM
Staff Writers
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EXCLUSIVE: GPY&R Brisbane has picked up creative duties for Stadiums Queensland – the Government owned company which manages and markets the major stadia in the Sunshine State.

GPY&R will lead creative with a particular focus on Stadiums Queensland's digital strategy, looking after creative for the likes of the Brisbane Entertainment Centre, The Gabba, Suncorp Stadium, Skilled Park and Metricon Stadium on the Gold Coast, plus others.

Several agencies were on the shortlist for the work, with GPY&R believed to have beaten off competition from the likes of Junior and JSA Design during the pitch process for the account which is worth in the region of $2 million.

B&T understands that Starcom will look after media buying for Stadiums Queensland while MediaCom, after winning the Queensland Government account recently, will lead media buying duties.

Meanwhile, GPY&R Brisbane is set a launch a new national campaign for Lotto Superdraws in the coming weeks.

The campaign positions a Superdraw is a special occasion and that winning big is like all the good feelings in life rolled into one.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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