Freeview last night released a refreshed version of its ‘The Best Things in Life Are Free’ advertising campaign, one year after the original debuted.
The new edition features a ‘swing’ performance of the same 1920s song by Melbourne swing, jazz and R&B band, The Pearly Shells.
In keeping with the original, the new 60-second ad shows the performance sprinkled with clips of the most popular new shows from across the free-to-air networks.
The new version, which went to air last night, was created the consultancy behind the original, It’s The Thought That Counts. The consultancy’s Ron Mather and Christine Barnes produced the spot.
Liz Ross, general manager Freeview, said: “Freeview has received fantastic feedback on our Best Things In Life Are Free campaign since we launched in September last year, so it was logical for us to refresh the creative treatment without letting go of a song that’s proven such a hit with viewers.”
Mather added: “The cut through of the Freeview campaign has been really strong – it’s a true celebration of what Free To Air television is all about – great entertainment, absolutely free.”
The campaign will run across all Freeview networks for the next 12 months.
Credits: client Freeview, creative It’s The Thought That Counts, music mix The Sound Lounge, filming Jon Webb Photography, post production Method Studios, editing Seth Lockwood.
Please login with linkedin to comment
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]