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B&T > Media > Founder responds to The Sun’s breast cancer campaign
Media

Founder responds to The Sun’s breast cancer campaign

Staff Writers
Published on: 17th March 2014 at 11:20 AM
Staff Writers
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Earlier this month, The Sun came under scrutiny for its ‘Check ‘em Tuesday’ campaign for breast cancer which featured a topless woman on its front cover.

With the words “Page 3 vs Breast Cancer” The Sun came under fire for using a “highly sexualized” image for such a serious issue.

Founder for Coppafeel, the breast cancer organisation with whom The Sun teamed up with for the campaign, took to The Guardian to explain why she teamed her charity up to The Sun.

Click here to read what she said.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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