Trying to park a Woodstock barrel can be tricky, but guess that’s “how we roll”.
The new campaign for Woodstock Bourbon in Australia is set to be one of its biggest integrated campaigns yet.
In partnership with CumminsRoss, Asahi Premium Beverages the campaign aims to position Woodstock to appeal to a broader market.
The TVC is set to launch during the 2014 Formula 1 Australian Grand Prix broadcast, supported by TV, radio, cinema, digital, plus in-store promotions throughout the Easter.
“This new campaign has already been embraced incredibly well by trade and consumers,” Greg Ellery, CEO at Asahi Premium Beverages, said.
“It was essential that we broadened the appeal of Woodstock, and we believe this new campaign will do just that. CumminsRoss showed a deep understanding of the brand and their creative and media work was outstanding.”
Sean Cummins, CEO of CumminsRoss added: “I am so proud of this work. It’s lovely storytelling, and sets up a strong enduring brand platform for Woodstock”.
Check out the TVC below.