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Trying to park a Woodstock barrel can be tricky, but guess that’s “how we roll”.

The new campaign for Woodstock Bourbon in Australia is set to be one of its biggest integrated campaigns yet.

In partnership with CumminsRoss, Asahi Premium Beverages the campaign aims to position Woodstock to appeal to a broader market.

The TVC is set to launch during the 2014 Formula 1 Australian Grand Prix broadcast, supported by TV, radio, cinema, digital, plus in-store promotions throughout the Easter.

“This new campaign has already been embraced incredibly well by trade and consumers,” Greg Ellery, CEO at Asahi Premium Beverages, said.

“It was essential that we broadened the appeal of Woodstock, and we believe this new campaign will do just that. CumminsRoss showed a deep understanding of the brand and their creative and media work was outstanding.”

Sean Cummins, CEO of CumminsRoss added: “I am so proud of this work. It’s lovely storytelling, and sets up a strong enduring brand platform for Woodstock”.

Check out the TVC below.

CREDITS: Client: Asahi Premium Beverages General Manager, Marketing: Kate Dowd Woodstock Brand Manager: Kelly Jones Creative: CumminsRoss Chief Executive Officer: Sean Cummins Executive Creative Director: Jason Ross Copywriter: Chris Ellis Art Director: Aaron Lipson Managing Director: Chris Jeffares Group Account Director: Hayden Isaacs Account Director: Damiano Dipietro Account Manager: Jessica Chamberlain Agency Producer: Susannah George Media: CumminsRoss Chief Media & Innovation Officer: Kirsty Muddle Media Manager: Tom Johnson Production: Guilty Production company Producer: Jason Byrne Director: Tony Rogers DOP: Shelley Farthing-Dawe Post: The Butchery / The Refinery Offline Editor: Tim Parrington Online Editor: Eugene Richards Grade: Vincent Taylor Sound Design: Flagstaff Studios Sound: Paul Le Couteur Stills Photographer: Christopher Tovo
 

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