Fake women’s magazine Reductress is rebranding

Fake women’s magazine Reductress is rebranding

‘Do I have the right posture when I’m pooping?’ is one of the many questions aiming to be answered by the redesign of fake women’s magazine Reductress on April 28.

Reductress is a fake women’s magazine, putting a parody-type spin on articles read by women every day.

Likened as a feminist version of The Onion, the satirical magazine was founded by bloggers Beth Newell and Sarah Pappalardo.

“We have a very specific idea of the Reductress woman,” Newell said on the magazine’s About Us section. “She’s smart, sassy, and deep. Just like us.”

Pappalardo agrees. “She’s an everyday woman but also incredibly unique. She follows fashion trends, yet forges her own path.”

According to Gaby Dunn from The Daily Dot, the magazine is “a fantastic, sad, and much-needed look at the way the media talks down to women, convincing us we need products we don’t and playing on our every insecurity”.

Check out the redesign below.

 ‘Five car words to use when talking to your mechanic’ is just one of the many parody articles on fake women’s news magazine Reductress.

According to the article, using words such as ‘cruise control’ and ‘manual transmission’ will make you seem as if you know exactly what you’re talking about.

Other articles on the site include, ‘5 ways to take back that racist thing you just said’, ‘Confessi0on: I get sad when I think about sad things’, and the ‘Top 10 cities to meet men who still live with their parents’.

If you're not sure what Reductress is, have a look below.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]