Evolution 7 unveils latest project – revamped online presence for Florey Neuroscience Institutes

Evolution 7 unveils latest project – revamped online presence for Florey Neuroscience Institutes
SHARE
THIS



 

The unveiling of the new website for Florey Neuroscience Institutes (FNI) this week, undertaken by Melbourne digital agency Evolution 7, marks an exciting day for the research community in Australia.

With more than one in seven Australians experiencing a major brain disorder every year, neuroscience research has gained considerable momentum and FNI is leading the charge. The website launch represents the final stage of a major rebranding effort of the Florey Group, an amalgamation of three organisations – the Brain Research Institute, the National Stroke Research Institute and the Howard Florey Institute.

A key challenge of the website redevelopment was the complexity of representing the three distinct organisations as one cohesive entity and optimising the website as a multi audience marketing tool. Evolution 7’s solution was to create a centralised online hub with different paths for researchers, students and donors embedded in the information architecture. The focus is on dynamic user experience – interested lay people are easily able to navigate through research laboratories, view lectures and download publications, whilst a more in-depth view of FNI’s cutting-edge projects is delivered to a peer audience.

The vibrant new design seamlessly integrates FNI’s key messages and values with stunning visual elements to reflect an excitement for science and breakthrough research. Authoritative content is the focus with bold typography and an elegant use of colour and space prompting the user to explore and engage. The sliding campaign panel on the homepage dynamically aggregates content into a stream, keeping the site active and current and maximising feature space.

Built to support FNI’s growth and showcase scientific advancements, site managers have complete control with a powerful content management system driven by Evolution 7’s customised Evolve™ architecture.

Evolution 7 Managing Director, Mack Nevill said, "We're thrilled to be working with FNI at this exciting time and the team really thrived on the challenge of delivering this project, tackling a sophisticated information architecture and a large amount of content and resources. User experience was our primary focus and the site delivers on that promise with an elegant and engaging design. FNI really does some groundbreaking and incredible work and we're proud to have the opportunity to work with them on this and future projects.”

FNI Marketing and Communications Manager, Robert Hilkes said, “Our new website represents the final step in a major rebrand exercise for the group. Developing a product with so much information, that operates logically and seamlessly was going to be quite a challenge and that is something we have achieved with Evolution 7. I believe the web is the best single communications tool that we have to engage with our scientific, student and lay audiences and the website delivers on all fronts.”

About Florey Neuroscience Institutes

Florey Neuroscience Institutes comprises the largest neuroscience research team in Australia and one of the top ten brain research centres worldwide. The team of over 300 research and support staff and 90 post-graduate students work across a variety of disease states including stroke, epilepsy, Alzheimer’s disease, multiple sclerosis, depression and addiction.

About Evolution 7

Evolution 7 is a Melbourne-based digital agency bringing together talented creatives and developers to produce stunning, innovative, and inspiring work. We design and implement creative and unique websites, customised applications, and digital strategy. Our clients range from boutique firms to well-known Australian companies and international brands. With a proven track record and over ten years of experience, we consistently deliver work at the highest standard with diligence, passion, and skill.

http://www.florey.edu.au
http://www.evolution7.com.au

Media enquiries
For further information please contact Evolution 7 on +613 9429 0033

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]