EMMA shows stability for newspapers

EMMA shows stability for newspapers
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Newspaper audiences are remaining stable with readers engaging across print and digital platforms, according to new data from EMMA (Enhanced Media Metrics Australia).

That latest data includes 66 regional newspapers for the first time.

The Sydney Morning Herald has recorded the largest total monthly audience, across print, web, mobile and tablet in the period September 2012 to August 2013, with 4.568 million people.

 The Herald Sun recorded 4.207 million, the Daily Telegraph 4.176 million, The Age 3.392 million, and The Australian 3.106 million.

The latest data is the final interim report of monthly EMMA data before the full databases launch next month. From November, monthly databases will be released in addition to the topline reports. The databases will consist of 12-month rolling data showing cross-platform audience figures, readership of all titles and the fused Nielsen Online Ratings data.

Mark Hollands (pictured), CEO at The Newspaper Works, said: “The EMMA data is showing what the publishing industry has been seeing for some time – audiences are stable and embracing and consuming content across platforms.

“We are delighted too that additional regional newspapers are now included in the monthly EMMA data. When the full monthly databases launch in November, this will allow for planning alongside metro and national titles – a unique facility in the Australian market.” 

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