B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: EMMA: Print same same, but digital making a difference
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > EMMA: Print same same, but digital making a difference
Media

EMMA: Print same same, but digital making a difference

Staff Writers
Published on: 5th September 2013 at 8:11 PM
Staff Writers
Share
4 Min Read
SHARE

The first new set of monthly Enhanced Media Metrics Australia (EMMA) readership data has been released today, with print showing marginal declines in readership, compensated by a spike in website visits.

While the first EMMA data released last month covered the overlapping 12-month period to June 2013, the latest release is for the year to July 2013, with the major publishers posting steady if unspectacular results.

The Newspaper Works, which commissioned the survey together with Ipsos, has said the first monthly EMMA data “shows stability in the newspaper audiences", while Fiorella Di Santo, News Corp Australia’s group sales director, added: “Today’s release of EMMA  data confirms the continued growth of newspaper audiences across print and online".

See the rationale behind the new EMMA metrics here

So do the latest EMMA figures match the positive commentary?

While no print masthead plunged off the proverbial cliff, most have continued to leak readers.

Fairfax and News Limited did manage to get two of their Sunday offerings into the black (Herald Sun, +0.34%, Sunday Herald Sun, +0.8%).

The Saturday Sydney Morning Herald suffered the biggest drop, down 2.4%, while the Monday to Friday Australian Financial Review finished top of its class with a 1.28% spike in readership. The Australian weekday (-1.67%) and weekend (-1.89%) struggled, while the Monday to Friday SMH fared little better, down 1.22%

The Sunday Telegraph (-0.73%) remains the nation's most read newspaper.

“There are two things to keep in mind in analysing these numbers. Firstly, we are looking at incremental change from the previous EMMA numbers, rather than year-on-year. So, the movements tend to be smaller,” explained research & insights manager at The Newspaper Works, Simon Baty, adding that total cross platform audiences are measured over a period of a month.

New EMMA montly newspaper readership data:

It's similar story with regard to EMMA’s magazine data, with the majority titles experiencing minimal drops in readership, but with a number increasing their numbers.  

Better Homes and Gardens (+1.17%) extends it lead at the top of the most read mag in Australia table, followed by Australian Women’s Weekly (-0.45) and Women’s Day (-0.66%). Shop Till You Drop saw the biggest slide (-5.23%), while Men’s Health (+3.84%), Take 5 (1.24%), and Super Food Idea (+1.25%) all enjoyed an uptick in readership.

New EMMA montly magazine readership data:

The monthly EMMA figures also include digital numbers for mastheads, although these are taken from responses over the past four weeks, rather than the whole year, so Nielsen online data can be ported on top of them aggregating print, web, mobile and tablet.

For newspapers, there was somegood news on the total masthead front, with most securing increases. The figures show the SMH stayed on top with a total audience of 4,719, which jumped from 4.543m in the last EMMA release.

 The Herald Sun has 4.168m total masthead readers, Daily Telegraph has 4.094m, The Age has 3.337m, The Australian 3.126m,The Courier Mail 2.834m, The west Australian 1.998m, the Adelaide Advertiser 1.459m and The Australian Financial Review 1.338m. All of these represent increases, except in the case of The West Australian

For magazines, including digital editions, Woman’s Day reached nearly 3.854m people, New Idea 3.588m (up from 3.499m), AWW 2.712m and Better Homes 2.531m.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?