VW Creates an Ad Viewable when Fast Forwarded
80% of people who digitally record TV shows fast forward the ads. VW in Belgium have created a simple solution – a ‘Slowmercial’. Watch the ad in fast forward and the ad appears somewhat like a print ad. At regular speed, the roof of the VW beetle slowly comes down whilst a voiceover explains the ad.
Evolving Video Clip Made from Vine Videos
It was only a matter of time before something cool was made using Vine’s six-second looping videos. Three UK agency chaps Peter Browse, Caleb Al-Jorani and Joe Koprowski have created what they describe as an “evolving music video”. Called vinetune.com, the site plays a tune and puts together a video created by real time Vine searches of the lyrics as they are sung.
Video Recording Helmet is a Blackbox for Cyclists
Texas based app studio Chaotic Moon have created a helmet which is essentially a blackbox for cyclists. Called the Helmet of Justice, the helmet contains seven cameras positioned to give a 360-degree view and begins recording at the moment of impact for up to two hours.
Mindreading Headphones Create Playlists
What if your headphones could scan your brain to work out what you wanted to hear? This exists, albeit in prototype form. Neurowear have developed Mico Headphones which have an electroencephalograph sensor built in to scan brain patterns and determine your mood. The information is then relayed to your smartphone’s MP3 player and an appropriate song is selected and played.
Facebook Improves Ad Targeting with ‘Lookalikes’
With the recent announcement of ‘Lookalikes’, Facebook ad targeting just got a little better. Working from the custom audience tool, which allows brands to upload their database of users and serve ads to them on Facebook, Lookalikes allows you to take a user, then find and target people that are similar.
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Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]