DDI scores three home runs

DDI scores three home runs
SHARE
THIS



Visual communication agency DDI has scooped three new pieces of business.

This month, the agency will launch an integrated campaign for leading telehealth provider, Healthways, who provide personalised support to some 40 million people worldwide through its team of healthcare experts.

Market and strategy development manager at Healthways, Rav Maharaj, said: “We found a completely fresh approach to our communication in DDI. They facilitated this through a comprehensive DNA process culminating in powerful positioning and creative across on and offline channels."

DDI’s work for ACT Tourism has helped produce a significant leap in visitation to the nation’s capital this year. In its centenary year, Canberra witnessed visitor nights up 38% (against a state average of 4%) with length of stay increasing 16%.

DDI led the visual design approach across the campaign and planned all on and offline media.

The agency has also been  asked to harness their experience in the leisure and destination markets to create a film to celebrate the 125th year of Sydney’s iconic Centennial Parklands.

DDI created a Tropfest-inspired film that reflects people’s love affair with the Parklands.

General manager at DDI, John Speers (pictured), said: “We were conscious of creating a film testament to the iconic nature of the Parklands, the place it occupies in people’s lives across generations and the context of the world’s largest independent film festival Tropfest!”.

He continued: “At a time when clients are looking for different solutions across digital, content and social agencies, we find that strategically distilling it all down into a simple highly visual message crosses all channels and engages the most people. That’s why we call it it, The Art of Being Noticed’. 

Please login with linkedin to comment

Latest News

Clems Melbourne Snares Charlotte Stevens To Head Myer Business
  • Advertising

Clems Melbourne Snares Charlotte Stevens To Head Myer Business

Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]

Young man wearing virtual reality glasses and gesturing in office
  • Technology

Facebook’s VR Ad Play Hits A Snag

VR still hasn't truly taken off yet and we blame that awful 'Ready Player One' film.

by B&T Magazine

B&T Magazine
Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Young woman watching TV in the room
  • Partner Content

Household Targeting’s Role In The Cookieless Future

In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]

Partner Content

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]