DDB launches ads for mundane objects

DDB launches ads for mundane objects
SHARE
THIS



DDB has kicked off its 2014 graduate program with a challenge to make mundane items famous.

The agency has partnered with illustrators to launch the ‘Make it famous’ challenge, asking them bring items like a feather, a rock, a pen lid and a twig to life in unexpected ways.

Dylan Harrison, executive creative director at DDB Sydney, said: “Advertising is about finding a truth in every product and revealing it in a creative way, and that’s what we wanted to highlight with this campaign. The diversity of creative responses we received for the campaign is impressive and really allows us to see these ordinary objects in new and unusual ways.”

The agency is seeking graduates across the marketing, advertising, digital, branding and PR disciplines.

Chris Brown, DDB Group Australia CEO, who joined DDB London as a graduate in 1997, said: “This year’s campaign provides applicants with the opportunity to demonstrate their strategic thinking and creativity and we are excited to see what the potential candidates come back with.”

The artists’ work to kick off the campaign will be shown at universities in Sydney to raise awareness of DDB’s graduate program. Visit the ‘Make it famous’ website for more information. 

Please login with linkedin to comment

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]