Coles uses little red car in new insurance push

Coles uses little red car in new insurance push
SHARE
THIS



Coles has launched a new campaign for its car insurance product today building on the collateral of the Big red Hand and bringing the animated Little Red Car to life in a 45-second spot.

Created by the supermarket’s agency Big Red it uses the tagline ‘little red quote’ to push a new price guarantee for the brand.

It goes to air tonight and features a 45-second, 0-second and three 15-second product-centred versions, along with a ‘catchy’ jingle.

To coincide with the launch Coles is taking a convoy of little red cars on an interstate road trip starting at Melbourne tomorrow and Bendigo, Albury and Wodonga and Canberra on their way to Sydney.

Group director, marketing, Simon McDowell, said: “We are passionate about building the Coles Big Red Hand to be the most famous symbol of value in Australia and have now turned our attention to the insurance industry.

“Australians are paying too much for insurance, so we are offering great quality product, combined with a Price Beat Guarantee and communicating it to Australia with a bold and engaging campaign – in the unique Coles style.”

Credits:  Creative and digital marketing Big Red;  Media MBThree; Print Whippet; Public Relations Haystac.

 

Please login with linkedin to comment

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]