Coles CMO 'takes one for the team' at the AMI Awards

Coles CMO 'takes one for the team' at the AMI Awards
SHARE
THIS



Coles CMO Simon McDowell, advertising legend Harold Mitchell and fast food giant Hungry Jacks took out the major prizes at last night’s 2013 Awards for Marketing Excellence, hosted by the Australian Marketing Institute (AMI).

McDowell (pictured), who has spearheaded Coles brand turnaround over the past four years, was named marketer of the year, and he was quick to lavish praise on his marketing team working behind the scenes.

“The Award may have my name on it, but to be honest, I’m just taking one for the team,” McDowell told B&T.

“The good news about working at Coles is whether you’re in the marketing department or not, it’s very high-profile. On the flip side, the bad news about working at Coles is that it’s very high-profile.  

“Everybody from our customers onwards seems to have a view on Coles. Both the Coles brand and the marketing of it have had a reasonable run over the last couple of years. I think the team should be proud of their contribution to wider business and the brand turnaround,” he added.

McDowell said he was proud that 90% of the Coles marketing customers get to see comes from in-house.

"This is quite unique and that’s how we set up team four years ago," said McDowell. "We’re a very big fast paced business, we know our customers and the brand better than anyone. Most of what’s seen is generated internally. We do work with some great agency partners, but we’re not relying on other people.

Elsewhere last night, Hungry Jacks’ ‘Shake and Win’ app by Clemenger BBDO Sydney took home the Marketing Program of the Year.

Media buying legend Harold Mitchell was awarded the AMI’s highest honour, being named the winner of the Sir Charles McGrath Award for marketing excellence for 2013.

Mark Crowe, CEO, AMI, said: "Since 1976, this award has been presented to an individual who has made a most significant, lifelong contribution to the field of marketing through sound business practice, development of the marketing profession, or wider industry achievements. Recognition from one’s peers is the highest and most valued accolade to be bestowed on a marketing professional. Harold is an industry icon and most deserving winner."

AMI 2013 AWARDS FOR MARKETING EXCELLENCE CATEGORY WINNERS:

Brand Extension
Drop Dead Leggings | Official Clothing and Make Communications
 

Brand Revitalisation
Sipahh Straws: From Failing Occasional Confectionery | Club Trading and Distribution
 

Consumer Insight
That’s the Beauty of Tassal | Tassal
 

Corporate Social Responsibility
Hands on Health | Monash University – Faculty of Medicine, Nursing and Health Sciences

Digital Marketing
Shaking up the Category and Winning | Clemenger BBDO Sydney

Education
La Trobe Make a Difference Campaign | La Trobe University

Experiential and Brand Experiences
A Place to Remember | Graffiti Group

Incentive Marketing
Australia Post Lead Legends Program | Australia Post

Internal Marketing
The RACT Way | RACT

Marketing Communications – Business to Business
Funeral Alliance Solutions for Business | Marketing Angels

Marketing Communications – Business to Consumer
AAMI’s Rhonda and Ketut – A Love Story | Ogilvy Melbourne
 

Marketing on a Shoestring
Cringe the Binge | Decoder

New Brand, Product and Service Launch (Joint winners)
Leggo’s Vine Ripe Pasta Sauce | Simplot Australia
Retirement Options Service | Government Employees Superannuation Board

Social Marketing
Crisis Communication – Australia Day Weekend | Brisbane City Council

Sponsorship
Arrive in Style to Grace Kelly: Style Icon with V/Line | V/Line Pty Ltd

Sustainable Marketing
ClimateSmart Home Service | LGIS

Loyalty Programs
Howards Storage World Loyalty Program | Howards Storage World

More information on the winning campaigns will be at www.ami.org.au on Thursday 25 October at 9.00am

Please login with linkedin to comment

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]