Carlton Dry takes 'Hello beer' OOH

Carlton Dry takes 'Hello beer' OOH
SHARE
THIS



Carlton Dry has launched another chapter in its ‘Hello beer’ campaign with new national outdoor executions.

Created by Clemenger BBDO Melbourne, the campaign explores some of the possibilities that come about when we open the portal to the unexpected and random.

Ant Keogh, executive creative director at Clemenger BBDO Melbourne said:  “Clemenger BBDO Melbourne collaborated with photographers from around the country to capture the things that can happen when the boys get together for a beer.”

The results include- making a toastie jacket, swimming in kitchen wipes and creating a beard made of pegs.

Andy Meldrum, general manager for marketing Carlton Dry said:  “The ads are random, hopefully funny and frankly kind of ridiculous… but that’s what Carlton Dry has always been about, and our drinkers seem to like it.”

As well as the new outdoor campaign, Carlton Dry will be celebrating summer with a presence at the country’s top music festivals including Stereosonic, Southbound, Soundwave, Big Day Out and Future Music Festival.

Carlton Dry is the number one selling beer in Western Australia.

Credits: client Carlton & United Breweries, CMO Andy Gibson, agency Clemenger BBDO, creative chairman James McGrath, ECD Ant Keogh, art director Nic Buckingham, copywriter Nick Kelly, photographer Sean Fennessey, Billijeanisnotmylover, Neil Bailey, 

Please login with linkedin to comment

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine