Bold Media rebrands and wins Adshel and Adconion

Bold Media rebrands and wins Adshel and Adconion
SHARE
THIS



Bold Media has added Adshel and Adconion to its client list as the Sydney-based communications agency undergoes a repositioning to become “Asia-Pacific’s only dedicated trade communications agency for the media, marketing and advertising industries.”

The full release is below:

"Sydney based communications agency Bold Media has welcomed in the New Year with two significant client wins and a new positioning.

From January 2014 Bold Media will partner with both Adshel, Australia’s leading provider of advertiser funded street furniture solutions, and the Australian arm of the world’s leading digital advertising platform Adconion.

Bold Media will be responsible for B2B media relations, content creation, communications strategy and planning for both brands.

Founded in 2012 by ex News Digital Media Head of Corporate affairs Toby Hemming, Bold Media has repositioned itself as ‘Asia-Pacific’s only Dedicated Trade

Communications Agency for the Media, Marketing and Advertising Industries.’

Bold Media’s Director Toby Hemming said that he was thrilled to add both Adshel and Adconion to their growing portfolio of media and advertising brands.

“In an increasingly connected world, a strong multi-platform communications approach is essential for brands like Adshel and Adconion looking to communicate through targeted media relations and content strategies,” he said.

“Having all worked at senior levels in media and marketing, the team at Bold Media are acutely aware of the need for a dedicated B2B communications resource for the industry.

“Bold Media’s aim is to help the region’s leading media and advertising brands make a real difference to their bottom line, and we are delighted with such a strong start to 2014,” he added.

Adshel’s Marketing Director Nicole McInnes said the team at Bold Media inherently

understood their brand, current and upcoming business challenges.

“It’s gratifying to work with people who understand the complexities of our industry to plan and execute a strategic and commercial trade communications strategy,” she said.

Adonion’s APAC Managing Director Matt Hunt said Bold Media had presented a clear understanding of cross channel communication, reflecting Adconion’s overarching vision and focus for 2014.

“As we move into a period of unprecedented audience fragmentation in our industry, it is reassuring to have a business partner to help articulate Adconion’s vision for the future of the digital advertising world,” he added"

Please login with linkedin to comment

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]