BCM takes on QLD retail giant

BCM takes on QLD retail giant

Major Queensland retail centre, Indooroopilly Shopping Centre, has appointed BCM to its account.

BCM will handle both creative and media duties for Indooroopilly including seasonal campaigns and launches, as well as Indooroopilly’s redevelopment and on-going communications, both online and offline.

Indooroopilly is the largest shopping centre in Brisbane’s Western suburbs and contains over 220 fashion and speciality stores, including the only Myer store in the region. 

The centre is set to grow even further having embarked upon a large scale $450m expansion which commenced in late 2011. 

The expansion and refurbishment will see major upgrades throughout the centre, with new shopping malls, restaurants, bars and cafes. 

David Jones will also feature, along with high-end fashion and accessory brands, and 120 new specialty stores – with a focus on Australian and international designers.

Paula Kelly, Indooroopilly Shopping Centre marketing manager said: “We approached BCM as we knew of the agency, and their reputation, and we were impressed with the work they’d done for other clients in the retail sector. 

“We liked their whole approach and the creative recommendations they put forward,” she added.

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