EXCLUSIVE: Sydney PR agency Access PR has expanded its network by teaming up with PR agencies in the US and UK.
The agency has formed a strategic partnership with independent agencies Eulogy, in the UK, and DiGennaro Communications, in the US.
The agencies will collaborate to offer cross-border strategy development, implementation and creative campaigning for clients.
Eulogy was founded in 1995 and has 50 staff, and DiGennaro is headquartered in New York and has a team of 35.
Andrea Kerekes, Access PR founder and CEO, said: “We are completely aligned in client experience across B2B, consumer and corporate clients, as well as our culture, results-driven approach to clients and ambitions.
“A network of strong, dynamic and like-minded independent agencies offers not just the flexibility that big multinational networks cannot match, but true accountability on a day-to-day basis.”
Lara Leventhal, Eulogy managing director, said: “Our partnership with DGC has been hugely successful and we wanted to extend our independent agency network into other key territories. Access PR is a like-minded agency, working across similar sectors and clients, making it the perfect partner.”
And Samantha DeGennaro, DGC founder and CEO, added: “By bringing the outstanding team and capabilities from Access PR into the family, we now have an even stronger global footprint to offer wide reach and new ideas to our clients and people. We’re thrilled about our newly expanded network and can’t wait to collaborate with our friends Down Under.”
Please login with linkedin to comment
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]