EXCLUSIVE: Sydney PR agency Access PR has expanded its network by teaming up with PR agencies in the US and UK.
The agency has formed a strategic partnership with independent agencies Eulogy, in the UK, and DiGennaro Communications, in the US.
The agencies will collaborate to offer cross-border strategy development, implementation and creative campaigning for clients.
Eulogy was founded in 1995 and has 50 staff, and DiGennaro is headquartered in New York and has a team of 35.
Andrea Kerekes, Access PR founder and CEO, said: “We are completely aligned in client experience across B2B, consumer and corporate clients, as well as our culture, results-driven approach to clients and ambitions.
“A network of strong, dynamic and like-minded independent agencies offers not just the flexibility that big multinational networks cannot match, but true accountability on a day-to-day basis.”
Lara Leventhal, Eulogy managing director, said: “Our partnership with DGC has been hugely successful and we wanted to extend our independent agency network into other key territories. Access PR is a like-minded agency, working across similar sectors and clients, making it the perfect partner.”