EXCLUSIVE: Sydney PR agency Access PR has expanded its network by teaming up with PR agencies in the US and UK.
The agency has formed a strategic partnership with independent agencies Eulogy, in the UK, and DiGennaro Communications, in the US.
The agencies will collaborate to offer cross-border strategy development, implementation and creative campaigning for clients.
Eulogy was founded in 1995 and has 50 staff, and DiGennaro is headquartered in New York and has a team of 35.
Andrea Kerekes, Access PR founder and CEO, said: “We are completely aligned in client experience across B2B, consumer and corporate clients, as well as our culture, results-driven approach to clients and ambitions.
“A network of strong, dynamic and like-minded independent agencies offers not just the flexibility that big multinational networks cannot match, but true accountability on a day-to-day basis.”
Lara Leventhal, Eulogy managing director, said: “Our partnership with DGC has been hugely successful and we wanted to extend our independent agency network into other key territories. Access PR is a like-minded agency, working across similar sectors and clients, making it the perfect partner.”
And Samantha DeGennaro, DGC founder and CEO, added: “By bringing the outstanding team and capabilities from Access PR into the family, we now have an even stronger global footprint to offer wide reach and new ideas to our clients and people. We’re thrilled about our newly expanded network and can’t wait to collaborate with our friends Down Under.”
