72andSunny And Sundae Collective Launch In Australia

72andSunny And Sundae Collective Launch In Australia
SHARE
THIS



72andSunny Sydney has launched a new performance-driven creator platform called Sundae Collective and is working on a number of projects across current and new clients.

Sundae Collective harnesses the power of digital creator culture to drive performance for
brands.

Sundae applies performance marketing principles to creator content, bringing scale and
analytical accountability to content, in order to deliver a brand’s goals through precise targeting,
and real-time media and creative optimisation.

72andSunny executive strategy director Ross Berthinussen said: “Sundae allows us to collaborate with inspiring creators both locally and globally, and then turbocharge the content they create with a performance-driven approach to data and optimisation.”

The discipline, that originated in the US, works with brands globally including, LG, General
Mills and Circle K.

Please login with linkedin to comment

Latest News

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]