Data marketplaces are just like your local farmer's market, just without the gozleme or giant orange juice machine.

Posted 2 minutes Ago

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In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Posted 3 minutes Ago

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Apple has officially launched Apple Podcast Subscriptions across 170 countries, announcing deals with Australian organisations LiSTNR, the ABC and SBS. The ABC and SBS have been producing podcasts for a number of years, while SCA’s LiSTNR launched earlier this year. In May, they netted 10.9 monthly streamers. Podcast Subscriptions is Apple’s ‘premium podcast’ service, allowing users […]

10 ViacomCBS and Football Australia today announced a landmark media rights agreement which will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+. The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys, and Westfield Junior Matildas) owned […]

Ramaiya will be responsible for The Lab's data science capabilities and will take out the yellow bin on Tuesdays.

Posted 29 minutes Ago

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Privacy added to the list of reasons why Apple can charge you $2,000+ for an iPhone.

Posted 30 minutes Ago

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Google says it will play by the cookies rules but although it isn't really a fan of the draw four rule in Uno.

Posted 59 minutes Ago

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Do you ever get the feeling you're being watched? If so, read this piece... or just close your blinds.

Posted 16 hours Ago

Opinion

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Kim Kardashian unfortunately stops short of calling it 'kryptocurrency' in this latest promotion.

Posted 17 hours Ago

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Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

What is more rock n' roll - turning down a Facebook ad or swearing for no reason during an interview?

Posted 19 hours Ago

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Has the whole Ben Roberts-Smith defamation case left you exhausted? Well, apparently we're only in week one of 12.

If you're going to piss someone off on YouTube, best it's not anyone with the NSW Police Force at their disposal.

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

YouTube bans alcohol, gambling & political ads from its masthead. Sadly, dodgy real estate agents remain unaffected.

Posted 21 hours Ago

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Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

Independent media agency Indago Digital has bounced back from COVID revenue losses with three new client wins.

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Seven wheels out big guns for its Australia's Got Talent judging. One can only assume Daryl Somers was otherwise busy.

This involves a lad's magazine & a sexiest woman poll. Why not whack on some Oasis & pretend it's 2001 all over again.

Posted 21 hours Ago

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Struggling to get the creative juices flowing? Well, this event will have it draining out of you like a case of typhoid.

Surely Josh Frydenberg could use Australia's apparent cocaine crisis as a sign of a booming economy at $350 a gram.

If there's a buzzword for the tech giants at the moment, it has to be privacy. That and colonising Mars to pay less tax.

Posted 22 hours Ago

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Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]

Adland's been talking up augmented reality for a while now and, look, someone's finally bothered to use it.

Explosive diarrhoea is never funny; however, it can be beneficial if trying to squeeze back into your skinny jeans.

The ad industry can often kid itself it's changing the world, but when it comes to periods, it probably is.