AIMIA and the digital industry celebrated the outstanding achievements and work produced over the past year at the AMY Awards at the Ivy Ballroom in Sydney on Friday 15 July.
Throughout the course of the evening, AIMIA presented 27 AMY winners awards to the 123 category finalists and recognised different levels of achievement by announcing 11 highly commended awards.
The 22nd AMY Awards kicked off with comments from AIMIA CEO Jodie Sangster on the importance of the AMY’s within the Australian digital awards landscape.
“The AMY’s are prestigious awards that reflect the high calibre of digital work produced by some of Australia’s brightest and innovative individuals and businesses. Since their inception they have consistently awarded technology and innovation as it transforms the way we live and do business in Australia. This year is no exception and I am honoured to be here for the first time as CEO of AIMIA to reward excellence in our industry.
“There has never been a more important time to celebrate and nurture brilliance in digital as it is taking a leading role in not only the marketing and media industry but across all avenues of public and private sector activity across Australia.”
R/GA Sydney were named as Grand Prix Winner as well as taking out Best Digital Advertising or Communication – Retail and Consumer Goods, for PWC Closed Loop. As one of the judges noting “PWC Close the Loop campaign stood out from the crowd because it integrated the best of data, creative & media to create a compelling campaign that drove audience engagement and more importantly sales results for the client.”
A Full list of winners is set out below:
| Category | Name | Company |
| Best Digital Advertising or Communication – Entertainment and Media | Virgin R U OK? Day | Southern Cross Austereo |
| Best Digital Advertising or Communication – Financial Services | AMP Capital Black Sky Thinking | Apparent |
| Best Digital Advertising or Communication – Government and Not for Profit | What’s On’ Sydney | Frank Digital |
| Best Digital Advertising or Communication – Healthcare and Pharmaceuticals | Suffering in Silence | Affinity |
| Best Digital Advertising or Communication – Learning and Education | QUT – 15 Megapixels of Fame | BCM |
| Best Digital Advertising or Communication – Retail and Consumer Goods | PWC Closed Loop | R/GA SydneyGrand Prix Winners |
| Best Student Entry | Flying Farm | Flying Farm |
| Best use of Smartphone or Tablet Device – Automotive | Isuzu UTE Australia | Liquid Interactive |
| Best use of Smartphone or Tablet Device –Cultural or Lifestyle | Australia Lives Here | realestate.com.au |
| Best use of Smartphone or Tablet Device –Entertainment and Media | RADIOAPP | Southern Cross Austero |
| Best use of Smartphone or Tablet Device –Government or Non Profit | Royal Children’s Hospital “The Ed” App | Deepend |
| Best use of Smartphone or Tablet Device –Learning and Education | Gallipoli the first day, Centenary Edition | Australian Broadcasting Corporation |
| Best use of Smartphone or Tablet Device –Tourism or Travel | Emirates – Business Class | InMobi |
| Best use of Social Media or Content -Cultural or Lifestyle | Domain Facebook – Avalon Now | Domain Group |
| Best use of Social Media or Content -Entertainment and Media | Crash The ARIAs | R/GA Sydney |
| Best use of Social Media or Content -Financial Services | Rally For Good | R/GA Sydney |
| Best use of Social Media or Content -Learning and Education | Deakin Mood Machine | Hardhat |
| Best use of Social Media or Content -Retail and Consumer Goods | Lucy the Robot | Atomic 212 Group |
| Best Website or Online Service -Automotive | Isuzu UTE Australia | Liquid Interactive |
| Best Website or Online Service -Cultural or Lifestyle | The Boat | SBS Australia |
| Best Website or Online Service -Entertainment and Media | ARN | Deepend |
| Best Website or Online Service -Financial Services | Heritage Bank Calculators | Guerrilla |
| Best Website or Online Service -Government and Non Profit | MindMatters | Liquid Interactive |
| Best Website or Online Service -Healthcare and Pharmaceuticals | enableme | Deepend |
| Best Website or Online Service -Learning and Education | MindMatters | Liquid Interactive |
| Best Website or Online Service -Retail and Consumer Goods | Qantas Points Destination | WiTH Collective |
| Best Website or Online Service -Tourism or Travel | Tourism Australia – Chase The Sun | DT |
Highly Commended Award Recipients
| Category | Name | Company |
| Best Digital Advertising or Communication – Automotive | Sonata Power Plays | VML Australia |
| Best Digital Advertising or Communication – Automotive | People Behind The Pixels | Reactive |
| Best Digital Advertising or Communication –Learning and Education | QUT – Global Goggles | BCM |
| Best Digital Advertising or Communication –Tourism or Travel | Qantas Points Destination | WiTH Collective |
| Best use of Smartphone or Tablet Device -Learning and Education | The Polyglots – Early Learning Languages Australia (ELLA) | Millipede/Education Services Australia |
| Best use of Smartphone or Tablet Device -Retail and Consumer Goods | Steinlager – William Trubridge | InMobi |
| Best use of Social Media or Content -Entertainment and Media | NRL ‘Make Your Call’ Finals Campaign | Cypha Interactive |
| Best use of Social Media or Content -Tourism or Travel | Vivid Sydney 2015 Social Media Channel | Destination NSW |
| Best Website or Online Service -Cultural or Lifestyle | Qantas Points Destination | WiTH Collective |
| Best Website or Online Service -Government and Non Profit | What’s On’ Sydney | Frank Digital |
| Best Website or Online Service -Tourism or Travel | BIG4 Holiday Parks website | Lemonade |
There were no winners in the Best Digital Start-Up or Best Use of Technology categories.
