Following a rigorous round of online judging by 122 industry experts, The Communications Council today announced that 99 finalists, from 25 agencies on behalf of 44 clients, have made it into Round Two of the 2019 Australian Effie Awards.
Finalists will now compete for effectiveness awards across 26 categories, assessed by a team of 52 senior marketers, consultants and researchers.
Chairman of Judges, Colin Wilson-Brown said: “I’d like to thank the first round judges for their time, insights and scrutiny.
“To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.
“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced at a presentation in Sydney on Thursday 5 September.
The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV.
Other sponsors and supporters include Ad Standards, Displayground, Healthcare Communications Council, KPMG, Shootsta and UnLtd.