News Corp Australia today revealed the Australian industry leaders selected as Jurors for the 2014 Spikes Asia Festival.
News Corp Australia is the official Australian representative of Spikes Asia.
The 2014 Australian Jurors are:
| Category | Judge |
| Film/Print/Outdoor/Radio | Patrick Baron, McCann Melbourne |
| Creative Effectiveness | Natalie Pidgeon, Mediabrands |
| Branded Content | Scott Lambert, Innocean |
| Innovation | Emad Tahtou, Finch |
| Health | June Laffey, McCann Health |
| Media | Mike Wilson, Havas Media |
| Digital & Mobile | Ben Cooper, M&C Saatchi |
| Direct, Promo & Activation | Iggy Rodriguez, Leo Burnett |
| PR | Kat Thomas, One Green Bean |
| Film Craft | Lizzy Nash, The Feds |
More than 1,800 delegates from 20 countries across the Asia-Pacific region attend Spikes Asia each year for a four-day celebration of creativity in communications. The Festival recognises creative excellence in over 20 categories from Innovation to Creative Effectiveness, PR to print as well as Agency of the Year and a number of Young Talent Awards. In 2014, a record number of entries – almost 5000 – were received across the categories.
News Corp Australia director of sales Fiorella Di Santo said: “The profile of Spikes Asia as the pre-eminent Advertising festival in the region continues to grow, and News is 100 per cent behind it. It is fantastic to be announcing these local executives as Spikes Asia Jurors. It is a true testament to the level of creative experience and talent across Australia.”
News Corp Australia also announced it will be sending three young creative teams to Spikes Asia to compete in the Young Spikes Integrated competition.
In addition to the already announced Print and Media runners up at the 2014 Australian Cannes Young Lions competition, the Digital runners up will also receive the opportunity to attend Spikes Asia and represent our country in the Young Spikes competition.
The three teams are:
Print: Cam McMillan and Adam Slater from BWM (VIC)
Media: Nelson Demartini & Hannah MacAuslane from UM (QLD)
Digital: Long Truong (King Content) & Adam Stone (Reactive) NSW
The Young Spikes Integrated Competition is an exciting 24-hour challenge that takes place during the Spikes Asia Festival, giving participants the chance to gain recognition within the industry and make their mark across Asia Pacific.
Teams of two must create an integrated campaign in response to a brief set by a charity or non-profit organisation, whose name, objectives, strategies and target audience are kept secret until the competition briefing session.
Di Santo said: “I’m delighted that this year, we are able to send three young creative teams to Spikes Asia. It gives them an opportunity to experience the best creativity in the region while competing with their equally talented peers at an international level. I wish them all luck.”
