Cannes Lions Winners That Featured TV And Movie Characters
Cannes Lions 2015 is upon us as the industry once again acknowledges the great creativity from the last year. The team at Born Licensing have created a list of clever campaigns that leverage characters from movies and television in their advertising work.
In previous years we’ve seen some of these campaigns given a lot of attention. Here are 10 examples of Lion winners that featured TV or movie characters:
It’s Mine
Year: 2008
Creative Agency: The Mill, W+K Portland
Client: Coca-Cola
TV/Movie Character: Family Guy (Stewie Griffin), Peanuts (Charlie Brown)
Lion: Silver Film
Singin’ in the Rain
Year: 2006
Creative Agency: Adam&EveDDB London
Client: Volkswagen
TV/Movie Character: Singin’ in the Rain
Lion: Bronze Film
The Force
Year: 2011
Creative Agency: Deutsch Inc.
Client: Volkswagen
TV/Movie Character: Star Wars
Lion: Gold Film
https://www.youtube.com/watch?v=R55e-uHQna0&w=560&h=315
Back 4 the Future
Year: 2012
Creative Agency: W+K Portland
Client: Nike
TV/Movie Character: Back to the Future
Lion: Bronze Direct
Short but Fun
Year: 2006
Creative Agency: DDB Germany
Client: Volkswagen
TV/Movie Character: Various
Lion: Silver Film
Appreciation
Year: 2014
Creative Agency: SS+K
Client: HBOGo
TV/Movie Character: Various
Lion: Bronze Cyber Lion, Gold Film Craft Lion, Silver Film Craft Lion, Gold Film Lion
Back Seat
Year: 2007
Creative Agency: BBDO Dusseldorf
Client: Smart
TV/Movie Character: Various
Lion: Silver Film Lion
Goodbye 80’s
Year: 2014
Creative Agency: GSD&M
Client: Radioshack
TV/Movie Character: Various
Lion: Bronze Cyber Lion
Toy Story
Year: 2008
Creative Agency: Adam&EveDDB London
Client: Volkswagen
TV/Movie Character: Toy Story
Lion: Bronze Film Lion
Horror Movie
Year: 2007
Creative Agency: DDB Germany
Client: Volkswagen
TV/Movie Character: Various
Lion: Bronze Film Lion
Tweet us @bandt if we should add any other TV or movie characters campaigns to this list?
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