Monday TV Wrap: 1.1M Aussies Say ‘I Do’ To MAFS, 10’s Survivor Has A Good Start, Plus Q&A’s New Host Draws In Viewers

Monday TV Wrap: 1.1M Aussies Say ‘I Do’ To MAFS, 10’s Survivor Has A Good Start, Plus Q&A’s New Host Draws In Viewers

Married At First Sight fever has well and truly hit, as 1.154m Aussies tuned in to see two couples say ‘I do’ last night, according to OzTAM metro numbers. It’s the highest season debut on record.

Nine’s reality hit MAFS was the clear winner of the reality TV battle on Monday night, with the premiere audience up from last year’s 1.003m, and 2018’s 912,000 viewers.

Nine program director Hamish Turner said: “We are delighted that audiences have embraced the new season of MAFS.

“The numbers across both linear and digital have delivered above expectation particularly in the key demos we focus on.”

10’s Austalian Survivor: All Stars also premiered last night, garnering a decent 624,000 metro viewers. This is slightly down on the original Australian Survivor launch in June last year (807,000), but considering it’s a new format and timing, and up against a reality TV hit like MAFS, 10 probably won’t be complaining about those numbers.

Network 10’s chief content officer Beverley McGarvey said: “We’re pleased with the audience for the first night of Australian Survivor: All Stars. On a very competitive night, it performed well in our key target market of under 50s and generated excellent year-on-year growth in its timeslot.

“The new season is fantastic and we can’t wait for viewers to see how it unfolds.”

Over at Seven, MKR appears to be hovering on the half a mil mark, with just 517,000 viewers tuning in.  It is, however, up on Sunday night’s premiere episode (498,000).

At the ABC, Q&A‘s new host Hamish McDonald caused quite the stir on his debut, donning an open-collared shirt and drawing in 484,000 viewers.

Here’s how the rest of the night ran.

Nine

Nine news pulled 837,000 viewers, ACA did 772,000, while Harry and Meghan: A Royal Crisis special saw 566,000 viewers tune in.

10

The Project did 516,000 while 10 News First did 429,000.

Seven 

Seven news had an audience of 1.03m, Home and Away did 630,000, The Chase pulled 556,000 and 911 did 427,000.

ABC

ABC news pulled 726,000, Media Watch did 633,000, Four Corners did 592,000 and Back Roads pulled 578,000.

All channels – share

Nine won the night on 31.8 per cent, Seven followed on 25.3, ABC did 18.7 per cent, 10 came after on 18.0 per cent and SBS pulled 6.2 per cent audience share.

Primary channel – share 

Over on primary channels, Nine won on 25.8 per cent, Seven came second with 16.9 per cent, ABC had 14.7 per cent, 10 did 12.7 per cent and SBS earned 3.6 per cent audience share.

Demographic breakdown (all channels) 

People 25-54

1. Nine (35.3 per cent)

2. 10 (24.5 per cent)

3. Seven (22.6 per cent)

People 16-39

1. Nine (39.5 per cent)

2. 10 (26.5 per cent)

3. Seven (18.2 per cent)

 

 




Please login with linkedin to comment

oztam metro numbers TV wrap

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]