Zenith’s Melbourne office has scooped the performance media account for fitness brand lululemon following a competitive pitch.
“We are thrilled to commence our partnership with lululemon. From the onset of this process, there has been extraordinary chemistry between our two teams, reflecting a shared, unwavering passion for the lululemon brand. We look forward to delivering a transformative partnership, offering new perspectives for lululemon’s digital journey,” said Megan Kay, managing director of Zenith Melbourne.
lululemon was not available for comment on the story.
Zenith’s new client comes following an alignment with the North American office. Murmur continues to hold lululemon’s above-the-line media work.