Zeemo & Sleepbus Partner To Help The Homeless

Zeemo has joined forces with non-profit Sleepbus to provide a safe night’s sleep for Australia’s homeless. Sleepbus is a not-for-profit organisation with the aim of ending the need to sleep rough in Australia.
They hope to achieve this by fitting out buses with sleep pods, which provide safe overnight accommodation for those who would otherwise be sleeping rough on the street. The team behind Sleepbus believe that ‘sleep changes everything’, so hope that by providing people with a good night’s sleep the pathways out of homelessness will become a little clearer.
The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
After hearing about the cause, the team at Zeemo was excited to get on board by donating their time, experience and energy in the creation of the Sleepbus brand and website. As well as being responsive (the website can be viewed on any device), the site has an in-built donation functionality that allows people to donate via PayPal.
The Sleepbus website supports three different methods of donation – the first is a one time donation, the second is a monthly recurring donation and the third is the ability to set up a fundraising campaign of your own (raise funds however you want, from hosting a morning tea to doing something completely out of the box). A donation of $27.50 will provide one person with one safe sleep.
Sleepbus also appreciates corporate support to help keep the charity running and allow them to use 100 per cent of public donations to fund ongoing projects. This can be achieved through a monetary gift towards operation costs, joining the Bus Fuel membership program (whereby donors gift a set amount towards operating costs each year) or giving a gift in kind (such as technologies and supplies).
With the first bus due to launch soon, Sleepbus will be on their way to achieving their vision of 300 buses, providing more than two million safe sleeps every year, nationwide.
Latest News

Priceline Pharmacy Celebrates Every Day Being A Festival of You, Via Whippet
From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness.

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Marketing Heavyweights Join ADMA Advisory Committee
ADMA advisory committee now offering some real marketing muscle. Plus, a cleaner oven after the Mr Muscle.

Hamish Blake & Zoe Foster-Blake Return For Tourism Australia’s Latest Marketing Push
Hamish Blake and Zoe Foster-Blake officially replace Celeste Barber for feeling like they're in every bloody ad on TV.

Integral Ad Science Releases “Power Of Context” Report Surveying APAC Market
B&T's taken this Integral Ad Science report & delicately sliced it into sashimi-like morsels for your delectation.

Amazon Changes ‘Hitler-Esque’ Logo
Despite attempts to come back into fashion, it remains an ongoing and uphill battle for the toothbrush moustache.

Paper Moose Announces Graham van der Westhuizen As General Manager
Paper Moose announces Graham van der Westhuizen as new GM. Yet, no confirmation of whether he's Dutch or German.

10 Secures Rights To Oprah’s Meghan And Harry Interview
Typically, when a Royal does a "tell-all" interview they tend to go horribly badly. Here's hoping history continues.

“Leaves A Nazi Aftertaste!” Sydney Westfield Forced To Apologise For Swastika Face Masks
Shoppers fume at unsavoury mannequin display at a suburban Westfield. And this time it wasn't even Honey Birdette.

Channel 10 Unveils New Bachelor, Pilot Jimmy Nicholson
Bachelor Jimmy Nicholson all set to find love! But, in reality, he'll be pursued, roasted & pilloried by the tabloids.

Wednesday TV Wrap: A Night Of New Releases
There was some enticing new programming from the networks last night. That said, everyone just watched MAFS.

Dentsu Report: COVID Has Accelerated Consumer Behaviour Change & Brands Risk Being Left Behind
Dentsu's 'Age of Inclusive Intelligence' report includes added dietary fibre for those who like to read on the toilet.

JCDecaux Wigs Up For Mardi Gras In Oxford Street Installation
Everyone is gay come Mardi Gras! Well, maybe not Tony Abbott or Mark Latham, but everyone else is momentarily gay.

What The FLoC? Google Vows To Stop Tracking Users For Ads
B&T's tech writer debunks industry reputation for being humourless by sneaking slightly lame gag into headline.

WPP’s Wunderman Thompson Acquires Mobile Tech Provider NN4M
WPP acquires tech provider NN4M; a name that makes you sound like you've burned the roof of your mouth with hot cheese.

Thinkerbell, BINGE And Grill’d Unveils The Brain Burger To Celebrate Return Of ‘The Walking Dead’
Yes, this burger contains an actual lamb's brain, making it the perfect way to get the kids NOT to nag for fast food.

Simone Gupta Promoted To CEO Of Havas PR Australia
Havas sweeps in a new era of PR. Arguably bad news for the Champagne swilling, coke snorters left in the industry.

Pinterest Presents The Currency Of Predictive Trends And Unveils New Advertiser Tools
If you're not on the Pinterest bandwagon you will be after this. Or, there's the 'free Britney' bandwagon if you prefer.

WINR Launches First-Party Data Hub For Publishers
WINR unveils first-party data hub for publishers which apparently can't air fry cheesy beef empanadas.

Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
Havas has promoted Danni Dimitri to head of strategy. Confirms she is no relation to Happy Days' Chachi Arcola.

EatFirst Put Women At Centre Of Plate For International Women’s Day
Catering marketplace EatFirst to hero their female businesses during this year’s celebrations

Our Revolution Appointed By Drinks Brand Bickford’s
B&T adores the traditional taste of the Bickford's cordial range. We just like to modernise it by putting tequila in it.

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]

Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
B&T's sad to report that even the mighty Air Wick's no match for the power of our editor's colon and lower intestine.

Cushelle Launches Charity Partnership With WWF In Bid To Save Koalas
Essity, the company behind the Cushelle brand, today announces a special partnership with WWF, pledging £150,000 to support the recovery of koalas impacted by the 2020 Australian bushfires.

Ex-Kantar Head Of Advertising Research Joins Cubery As General Manager
Cubery, a tech-based market research agency headquartered out of Melbourne, Australia, today announces the appointment of former Kantar Head of Advertising Research, Sam Walters, as General Manager, Consulting.

Adelaide Advertising & Design Club Welcomes New Co-Presidents, Taylor Martin And Jamie Scott
The Adelaide Advertising and Design Club (AADC) is heading into its 46th year with two new Co-Presidents at the helm; Studio Manager of Simple Integrated Marketing, Taylor Martin and Managing Director of Showpony Melbourne, Jamie Scott.