“You’ve Got All The Variables Working For You”: The Style Cantina On Starting A Business In Your 40s

“You’ve Got All The Variables Working For You”: The Style Cantina On Starting A Business In Your 40s
SHARE
THIS



Heads up: our Women in Media Awards are TONIGHT! We’ve been prepping all week for this night of nights, and we’re pretty damn excited about it.

But not just because it’s a great industry night out; we think that recognising and celebrating all the inspiring women in our industry is of the upmost importance – which is why these awards are in their sixth year.

In fact, recognising powerful women in general is important. And what could be more powerful than quitting your job to start a business you’re passionate about?

That’s exactly what Michelle Thomas and Danika Johnston did about a year and a half ago.

They’re the leading ladies behind The Style Cantina, an online destination where women can find fun, colourful fashion and style inspiration. Some of the pieces are designed by Thomas and Johnston, and some are pieces they’ve found by chance – but all of them have one thing in common; bold designs.

This boldness has gifted the ladies with almost 12,000 followers on Instagram, where they originally launched their business.

“We just started taking info from lots of other women that dress beautifully with lots of bold colour and shouting out to them and trying to build this little community and then started to pre-promote that The Style Cantina was coming,” Johnston said.

The Style Cantina launched in November last year, and Johnston and Thomas used their media contacts and friendship networks to get the word out. They attribute their organic growth to a serious gap in the market for women over 35.

“It was relatively conclusive that there was this wide gap for women sort of 35 and up that love fashion and colour, but no one was speaking to them, let alone listening to them.

“We felt we were instinctincy on to something,” Thomas said.

“In that age bracket, you get forgotten about as a consumer a lot.

“Everything [in fashion] that was marketed to our age group was [very] beige and grey and not much else. We both love clothes, and we like to feel good about ourselves,” Johnston added.

Both women left their corporate roles and The Style Cantina was born in their living rooms and kitchens, and finally, on Instagram.

And Johnston said that women in their 40s, despite being ignored as consumers, were more confident than ever – confidence which could perhaps lead to starting a business like The Style Cantina.

“Quite often, at 40, you’re so wise, you’ve had a wealth of life experience behind you, which you certainly don’t have in your 20s or in your 30s, and with it comes this exuberance of confidence.

“You’ve got energy, and you’ve come disposable income, you’ve got all the variables working for you,” she said.

But the pair said starting their own business has been anything but easy: they have five children between them, and for these power women, the “struggle is real” trying to balance work life and family.

“It’s actually easier going to work everyday and managing a big team than it is to sit at our a kitchen table,” Thomas said.

“[But] when we’re together, we’re very focused and driven and productive because we don’t have a lot of hours in the day where its just the two of us.”

“Running your own business, you cant switch off, its your money, your throwing everything into it, and your so passionate about it. This has definitely been the hardest but probably the most rewarding job I’ve ever had,” she added.

“If you’ve got an idea and you’re really passionate about it, just go for it. Have a crack and really back yourself. And don’t be afraid to make mistakes.”

B&T‘s Women in Media Awards 2018 will be held TONIGHT at Doltone House – Jones Bay Wharf. Find all other info on the website

WIM_Sponsor_Block

 

 

Please login with linkedin to comment

B&T Women in Media Awards 2018 Instagram The Style Cantina

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]