Yahoo7 has appointed Ben Chamlet as head of trading platforms.

Chamlet will be responsible for Yahoo7 and Yahoo New Zealand’s programmatic advertising strategy and commercial operations to continue to deliver best-in-class solutions for advertisers. He will report to Ben Green, sales director – programmatic, audience and native ads.

As head of trading platforms, Chamlet will be tasked with strengthening Yahoo7’s new Ad Exchange which offers increased targeting and optimisation capabilities across Yahoo7 and Yahoo New Zealand’s available inventory. With around eight million Australian users on desktop, more than seven million on mobile, and three million on tablet, he will play a key role in helping advertisers target audiences with the most relevant and engaging advertising placements optimised across devices.

Chamlet comes to Yahoo7 with more than ten years experience working in digital marketing and customer relationship management roles. His experience spans a number of sales and solutions roles across Australia, the UK and APAC. Most recently he was sales engineer at ad technology firm Turn.

Ben Green, sales director – programmatic, audience and native ads, for Yahoo7 said: “Ben was the perfect choice to take on this role and we welcome him to the Yahoo7 team. Ben brings extensive experience and a deep knowledge base of trading and platforms. He will help us continue to build our managed audience solutions to make it easier and more efficient for advertisers to reach the audiences that matter most to them.”