Yahoo7 has appointed Dan Richardson as head of data and targeting.

Richardson will report to Ben Green, sales director – programmatic, audience and native ads, and will manage Yahoo7’s portfolio of advertising targeting and data products and partnerships.

He will be responsible for driving the Yahoo7 commercial data strategy, building and supporting new ad products and growing the data revenue stream.

Richardson comes to Yahoo7 with extensive experience in digital media and advertising sales. Most recently, he was the digital director at Mediacom, where he was responsible for defining the digital approach for The Westpac Group. His experience spans digital marketing positions across leading agencies in Australia and overseas, with previous roles at Accuen, PHD and Ten Alps Publishing in London.

Sales director Ben Green said: “We’re excited to be welcoming Dan to the Yahoo7 team. He brings extensive experience across search, programmatic and data-driven advertising and will ensure we continue to provide the most innovative and effective products for our advertisers’ needs.

“Dan will play a pivotal role in strengthening Yahoo7’s market leading position in data, focusing both on our internal product development as well as identifying and managing our partnerships to ensure we continue to offer our clients the best solutions in the industry,” said Ben.