WPP AUNZ digital agency Webling has announced it has been appointed by Vision Personal Training as its digital agency of record.

Webling will commence its program by delivering UX and communications improvements to the Vision Personal Training website, providing members with a seamless user experience throughout their fitness journey.

Webling will also develop new recruitment websites with the objective to grow Vision’s team of personal trainers and franchisees, supporting its plan to nearly double the number of studios to 100 by 2020.

The appointment comes off the back of Webling securing the Entertainment Book’s digital transformation and its joint win of the Vodafone Australia account with J. Walter Thompson.

Commenting on the appointment, Webling managing director Deniz Nalbantoglu said he was excited by the opportunity to help innovate within the country’s fast-growing fitness sector.

“We look forward to working with Vision Personal Training’s team to enhance their digital offering to match the excellence of their people, culture and service, and to provide a platform that better serves their members, franchisees and trainers alike,” he said.

Andrew Simmons, founder and managing director of Vision Personal Training, said: “We are planning to significantly expand our network of studios and our aim is to keep attracting the best personal trainers.

“We are excited to be working with Webling to support us in our digital operations – a key to our future growth.”