Women In Media Profile: Anna O’Dea

Women In Media Profile: Anna O’Dea
SHARE
THIS



The B&T Women in Media Awards are almost upon us – and in less than two weeks time, this annual awards programme will recognise the amazing women in this industry, and celebrate their achievements in style.

And in the lead-up to the gala awards night, we’ve been profiling a myriad of inspiring women. Next up in line is Anna O’Dea, founder of Agency Iceberg and all-round power woman.

O’Dea is a judge for this year’s Women in Media Awards and is a recuitment expert – having placed thousands of employees in Australia’s best workplaces and working with award-winning creative teams, brands and global and boutique agencies.

In 2015, she invested $50,000 to found the Leading Ladies project, which promotes visibility of senior women in leadership positions across advertising, marketing, digital and PR and has since grown astronomically.

“Prior to launching Iceberg, my role was about placing talent and making money for the business I worked for and taking home some commission,” she said.

“I’d hear from talent that they were being bullied or harassed and assaulted, or paid less than men in the same role. I couldn’t sleep at night, I couldn’t cope with what I was hearing. The money didn’t matter any more. I went to my boss and asked if I could start a blog series but was shut down.

“I realised I was never going to join the big boys table, so I quit to start my own business and tell the stories of the women on a platform where nothing’s off limits.”

Off the back of #LeadingLadies, O’Dea was named a global LinkedIn Top Voice in both 2016 and 2017 – and was the only woman in Australia in the social media and marketing category to do so.

Without question, the recruitment guru said that this recognition remains one of her proudest professional moments.

“When [editor of LinkedIn New York, Chip Cutter] asked me to do a submission for the LinkedIn Global Top Voices awards off the back of #LeadingLadies it was really cool.

“He loved what we were writing, the stories we were telling and the fact we were using the LinkedIn platform to get it across,” she said.

The #LeadingLadies platform aims to bridge the gap between men and women, and O’Dea reiterated that while it’s important to have women in the workplace, broader diversity is just as important.

“People shouldn’t be discriminated against based on sex, background, ability, or any other factor,” she said.

“The world is diverse and it should be reflected in every workforce. People are stronger when they work together. When we collaborate and come together, we achieve more.”

This can be seen clearly in agencies like McCann, which has recently appointed a new national leadership duo, CEO Nicole Taylor and CSO Fran Clayton, and has strong female leadership representation at state level across Sydney, Melbourne and Brisbane.

However, O’Dea said that many senior leadership teams and boards are still missing the mark – and that something needs to change.

“We’re lucky in the media and PR industries that we do have a lot of female senior leadership, but I’d like to see this flow through to all sectors we recruit for,” she said.

“If you look at advertising, many boards and senior leadership teams are mostly male which is disgraceful. I’d like to see a shift here.”

B&T‘s Women in Media Awards 2018 will be held on Friday 17 August 2018 at Doltone House – Jones Bay Wharf. Grab tickets to the event here and find all other info on the website

 

 

WIM_Sponsor_Block

Please login with linkedin to comment

agency iceberg Anna O'Dea B&T Women in Media Awards 2018 Women in Media

Latest News

“Let’s Not Go Back To Normal”: Durex’s Post-Lockdown Safe Sex Plea
  • Media

“Let’s Not Go Back To Normal”: Durex’s Post-Lockdown Safe Sex Plea

Condom maker Durex has launched a new campaign, urging lovers to “not go back to normal” as lockdown restrictions ease. In the “call to arms, legs, bums and private parts”, Durex discusses recent problems with promoting safe sex, including “rubbish excuses” from men to not wear a condom and “shaming women for even carrying one”. […]

by B&T Magazine

B&T Magazine
Reports: Seven Set To Sell More Of The Silverware To Pay Down Debt
  • Media

Reports: Seven Set To Sell More Of The Silverware To Pay Down Debt

COVID-19 has hit Seven West Media harder than most, forcing widespread cost-cutting across the business that have seen shows and staff – both on-air talent and behind the scenes – to be made redundant. The late-starting AFL has played heavily on the network’s bottom line, with a number of ad sales people forced out the […]

by B&T Magazine

B&T Magazine
TV Reporter Mugged At Knifepoint In Terrifying Live To Air Footage
  • Media

TV Reporter Mugged At Knifepoint In Terrifying Live To Air Footage

A Brazilian TV reporter has endured a terrifying on-air moment after she was mugged at knifepoint during a live cross. CNN reporter Bruna Macedo was reporting on rising flood levels in Brazil’s capital São Paulo when a homeless man can be seen in the backgound stalking her. Macedo was chatting with studio anchor Rafael Colombo when the […]

by B&T Magazine

B&T Magazine
Binge And The Iconic Combine For ‘Inactivewear’
  • Media

Binge And The Iconic Combine For ‘Inactivewear’

BINGE, Australia’s newest entertainment streaming service, has partnered with THE ICONIC to create ‘INACTIVEWEAR’ – an exclusive line of unisex luxe-loungewear, launching on Tuesday, 7 July 2020. With over half of Australians (57 per cent) stating they’ve streamed at least 20 per cent more content during COVID-19, INACTIVEWEAR has been designed to provide Bingers with […]

Teambuilding concept. Business team putting their hands together, top view, free space, panorama
  • Media

Puffling Launches Progressive Employer Program

Talent platform, Puffling, has launched a new employer brand showcase, vetting organisations before applying based on the three key future of work pillars: Diversity, Flex and Culture. Whilst unemployment numbers continue to rise and many organisations gear up for restructures and further staff cuts, top performers are becoming harder to attract given market instability. Puffling […]

Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service
  • Technology

Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service

Isentia has today announced its Culturally And Linguistically Diverse (CALD) media monitoring service, to expand coverage to non-English publications across the country. The new service monitors foreign language publications across Australia and provides editorially curated article summaries in English, together with links to the pdf of the original article. The new service covers eight languages; […]

The Reality Of The New Econsumer: Are Brands Ready?
  • Partner Content

The Reality Of The New Econsumer: Are Brands Ready?

In the beginning of 2020, all sorts of ‘predictions’ around consumer confidence and ecommerce were made – predictions which are now utterly irrelevant. In the space of a few months, life irrevocably changed and predictable consumer behaviour was thrown out the window, along with a lot of ‘normality.’ So where will the consumer be left […]

Partner Content

by B&T Magazine

B&T Magazine
Free TV Calls On Government To Reform “1980s” Content Structure
  • Media

Free TV Calls On Government To Reform “1980s” Content Structure

Free TV Australia today called on the government to urgently reform the Australian content regulatory framework to provide commercial television broadcasters with flexibility to deliver the Australian content that audiences are demanding. Commenting on Free TV’s submission to the government’s options paper, ‘Supporting Australian stories on our screens‘, Free TV CEO, Bridget Fair said: “The […]

MyState Bank Unveils “Unbalanced World” TVCs Via The Royals
  • Campaigns

MyState Bank Unveils “Unbalanced World” TVCs Via The Royals

MyState Bank has showcased  new banking technology with a brand campaign created at the height of the Covid-19 lockdown. Virtual casting sessions, talent from the same family and a strict enforcement of a two-metre distancing rule on set: a brand campaign for MyState Bank by The Royals tackled Covid-19 restrictions to film a series of […]

Beer Brand Brahma Latest To Feel The Wrath Of Offended Hindus
  • Advertising
  • Marketing

Beer Brand Brahma Latest To Feel The Wrath Of Offended Hindus

Upset Hindus have urged Belgium-based brewer Anheuser-Busch InBev to change the name of its popular ‘Brahma’ beer brewed in Brazil, calling it highly inappropriate to their religion. Rajan Zed, who is President of Universal Society of Hinduism, pointed out that in Hinduism; Lord Brahma, along with Lord Vishnu and Lord Shiva; formed the great triad […]

Clems Sydney Brings Back D-D-Demazin
  • Campaigns

Clems Sydney Brings Back D-D-Demazin

After years in hibernation, the iconic and nostalgic ‘D-D-Demazin’ mnemonic from the 80s and 90s is back. The new ad, developed by Clemenger BBDO Sydney, will evoke fond childhood memories of Demazin, a well-known brand that has been treating Australian families for more than fifty years. While the new spot, directed by Airbag’s Chris Hill, […]

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.