B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Women Lose Out To Men At Bonus Time In Sales And Marketing
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Women Lose Out To Men At Bonus Time In Sales And Marketing
Marketing

Women Lose Out To Men At Bonus Time In Sales And Marketing

John Hanrahan
Published on: 14th August 2014 at 9:31 AM
John Hanrahan
Share
4 Min Read
SHARE

Men outstrip women in sales and marketing by more than 50% when it comes to bonus time, new research has found.

The survey of 3,320 professionals by sales and marketing recruitment specialists, Alliance, reveals 28% of practitioners received a bonus or commission and just over half receive some type of benefit.

The data drawn from the Alliance MySalaryPortal revealed the average bonus received by males in the profession over the past year was $15,299 compared to a $10,727 bonus for women.

Alliance executive general manager, Paul Barbaro said payment of bonuses and benefits are a key part of a company’s arsenal to attract great talent and are a critical tool to retain and reward best performers.

“Many businesses have cut staff numbers and without the profits coming in they’re finding more creative ways to reward high performers whether through bonuses attached to profit or a mix of desirable benefits,” he said.

The research showed the highest recorded bonus was $130,000 received by a male GM of Marketing working in a large wholesale trade company in Sydney. He has a Masters degree and manages between 11-25 people.

Barbaro said the 50% disparity in bonuses between the genders mirrors inequities across other professions where research shows men consistently receive a larger cut of the pie. However, he said, the situation is changing in some professions.

“The equation is pretty simple, if a business doesn’t pay equitably, it won’t attract women and they will miss out on the diversity of thinking that both genders bring to the table,” he said.

“Other Australian professions actively track pay disparity and are addressing the gaps. For example, the accounting profession has acted on a major disparity in bonus payments between men and women.

“While male accountants over the past year received higher bonuses than their female counterparts – $10,612 compared to $8,025 – the gap has narrowed by 60%. In the previous year (2012 – 2013) the average bonus for male accountants was almost double at $12,900 versus $6,400 for women.

“It has to come from the top. In the case of the accounting profession there’s a strong commitment to make remuneration between men and women equitable. They recognise the competitive nature of the industry and the absolute value a great practitioner can have – whether that is a male or female,” Barbaro said.

The Alliance MySalaryPortal also revealed the more than half of the surveyed sales and marketing professionals received some form of workplace benefits.

Barbaro said trending in sales and marketing, and across a number of Australian professions, is a resurgence in training.

“A year ago paid training barely made the top 10 list. Now, professionals want to up skill to cover skills gaps left in shrunken teams and to broaden the scope of opportunity for themselves as the economy picks up pace,” he said.

“This is also a reaction by employers to provide staff with a benefit in lieu of a bigger pay rise and to address a dearth of sales digital skills we’re continuing to experience in Australia.

“This could however be a double edged sword for employers who want to keep their staff engaged but who risk losing them in the near future by arming them with attractive new skills.”

Top five benefits

 Benefits Received  
Mobile phone/mobile allowance 20.7%
Flexible working hours 15%
Company paid training 11.4%
Car park 11%
Paid Maternity/Paternity Leave 8.9%

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Colour, Dentsu Aegis, F4 Consulting, Restructure, Wired
Share
John Hanrahan
By John Hanrahan
Follow:
John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?