Men outstrip women in sales and marketing by more than 50% when it comes to bonus time, new research has found.
The survey of 3,320 professionals by sales and marketing recruitment specialists, Alliance, reveals 28% of practitioners received a bonus or commission and just over half receive some type of benefit.
The data drawn from the Alliance MySalaryPortal revealed the average bonus received by males in the profession over the past year was $15,299 compared to a $10,727 bonus for women.
Alliance executive general manager, Paul Barbaro said payment of bonuses and benefits are a key part of a company’s arsenal to attract great talent and are a critical tool to retain and reward best performers.
“Many businesses have cut staff numbers and without the profits coming in they’re finding more creative ways to reward high performers whether through bonuses attached to profit or a mix of desirable benefits,” he said.
The research showed the highest recorded bonus was $130,000 received by a male GM of Marketing working in a large wholesale trade company in Sydney. He has a Masters degree and manages between 11-25 people.
Barbaro said the 50% disparity in bonuses between the genders mirrors inequities across other professions where research shows men consistently receive a larger cut of the pie. However, he said, the situation is changing in some professions.
“The equation is pretty simple, if a business doesn’t pay equitably, it won’t attract women and they will miss out on the diversity of thinking that both genders bring to the table,” he said.
“Other Australian professions actively track pay disparity and are addressing the gaps. For example, the accounting profession has acted on a major disparity in bonus payments between men and women.
“While male accountants over the past year received higher bonuses than their female counterparts – $10,612 compared to $8,025 – the gap has narrowed by 60%. In the previous year (2012 – 2013) the average bonus for male accountants was almost double at $12,900 versus $6,400 for women.
“It has to come from the top. In the case of the accounting profession there’s a strong commitment to make remuneration between men and women equitable. They recognise the competitive nature of the industry and the absolute value a great practitioner can have – whether that is a male or female,” Barbaro said.
The Alliance MySalaryPortal also revealed the more than half of the surveyed sales and marketing professionals received some form of workplace benefits.
Barbaro said trending in sales and marketing, and across a number of Australian professions, is a resurgence in training.
“A year ago paid training barely made the top 10 list. Now, professionals want to up skill to cover skills gaps left in shrunken teams and to broaden the scope of opportunity for themselves as the economy picks up pace,” he said.
“This is also a reaction by employers to provide staff with a benefit in lieu of a bigger pay rise and to address a dearth of sales digital skills we’re continuing to experience in Australia.
“This could however be a double edged sword for employers who want to keep their staff engaged but who risk losing them in the near future by arming them with attractive new skills.”
Top five benefits
|Mobile phone/mobile allowance||20.7%|
|Flexible working hours||15%|
|Company paid training||11.4%|
|Paid Maternity/Paternity Leave||8.9%|
triple j has announced that Bryce Mills and Ebony Boadu will take over triple j Breakfast in January 2021. Hailing from Moranbah via Woy Woy, 26-year-old Bryce Mills got his start in community radio, presenting on 2SER, before absolutely sweating triple j management to give him a job. Mills jumped at the chance to helm […]
Both Google and Facebook are both on the lookout for local content partners, according to reports, ahead of the introduction of the News Media Bargaining Code. The AFR has reported that Google has been in contact with Nine, News Corp and Seven West Media in recent weeks, to gauge the interest of a potential deal. The report […]
Global independent commerce innovator, eWave, has announced the appointment of Camille Baumann to the new role of chief customer officer. Baumann brings a wealth of expertise to eWave. Previously MD of Accenture’s Microsoft Business Group (Avanade), she was part of the Global Executive Leadership team, heading up APAC and Latin America regions to deliver Connected […]
In this guest post, Dear Stoyteller’s MD Mike Drysdale dissects the four big retailers Christmas’ TVCs and finds, in spite of COVID, they’re following a very familiar festive formula… This year more than ever, for businesses big and small, the Christmas ad campaign may feel like it’s make or break. What’s the theme? Nothing too […]
Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]
In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]
WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]
The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]