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B&T > Marketing > Wine & Food Festival, Vino Paradiso Announces Major Sponsors
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Wine & Food Festival, Vino Paradiso Announces Major Sponsors

Annabelle Jones
Published on: 22nd October 2014 at 1:02 PM
Annabelle Jones
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Vino Paradiso, the inaugural wine and food festival to be held in Sydney from October 31 – November 2 has announced five major festival sponsors.

Diageo, Vespa, Small Acres Cyder, McWilliams Wines and Peterson House have come on board as the major sponsors of the international wine and food festival that will see over 130 exhibitors and live activations transform Australian Technology Park in Sydney into a paradise of wine and food.

Announcing the sponsorship arrangements, Vino Paradiso director, Keiran Tanner said he was delighted to be working with five amazing partners who share the same vision to transform the visitor experience at wine and food festivals into something extraordinary, unique and memorable.

“Vino Paradiso is a festival dedicated to doing things differently. We’ve created an exhibitor model that encourages sales and visitor interaction and we’ve curated a line-up of activities and events that aim to attract and engage the discerning, passionate wine and food enthusiasts of Sydney who want to have a fantastic time reveling in the best of local and international wine, food, cider, craft beer and spirits.

“Diageo, Vespa, Small Acres Cyder, McWilliams Wines and Peterson House are also dedicated to delivering the best experiences, through their spectacular products and activations, and we’re thrilled to have them as part of the Vino Paradiso inaugural event,” said Tanner.

McWilliam’s Wines are exhibiting five of the group’s portfolio, encompassing wines and wineries from all over the globe.

Peterson House will be presenting the Bubbles Bar – a dedicated event activation, aiming to provide attendees with a fabulous glass or bottle of their famous sparkling.

Vespa will be showcasing their scooters throughout the venue, for visitors to hop aboard and enjoy the ride.

Small Acres Cyder & Diageo have installations within Paradise Park, where visitors can purchase cider and spirits from timber pagodas.

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By Annabelle Jones
I am a media and communications specialist with extensive experience. I have proven ability to develop and implement strategic and results-driven PR for major organisations and brands. My skills include strategic media management, publicity, corporate communications, digital communications, sponsorship leverage, event management, talent management and coordination of publicity schedules, creative strategy development and implementation, crisis management, new business and team leadership and mentoring. I have worked with major organisations across various industries including media, entertainment, finance, retail, fashion, sport and FMCG. Some organisations I have worked with include Bauer Media (formerly ACP Magazines), Pacific Magazines, Kraft Foods, Fiat Chrysler Group, Westpac, St George Bank, The Australian Turf Club, Ateco, Macquarie Radio Network (MRN), Mimco, The GPT Group and Melbourne Central. My role has been to plan, execute, manage and evaluate smart communications plans as well as assist with partnership and sponsorship leverage with PR outcomes directly complimenting broader business objectives.

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