Following a highly contested pitch, whiteGREY has been appointed as strategic and creative agency of record for Danone Nutricia’s healthy ageing portfolio, across a range of brands.
whiteGREY is charged with providing strategic and creative counsel to Danone Nutricia as it seeks to further develop its healthy ageing portfolio.
Kelly O’Hara-Ortlipp, Adult Healthcare Unit Director, Australia & New Zealand, Specialised Nutrition Oceania said the whiteGREY team demonstrated a clear understanding of the healthy ageing category and won the pitch based not only on the merits of their agency positioning and model, but also the agency’s strategic thinking and quality of creative ideas.
“To grow our business we needed to find an agency partner that can support our ambition, but also challenge us when required,” said O’Hara-Ortlipp. whiteGREY immediately demonstrated this and we are confident that together we will achieve our mission to build equity in our brands and deliver across the whole customer experience. We can’t wait to see what our partnership will achieve.”
whiteGREY CEO, Lee Simpson (pictured) said: “We’re excited to be working with such a dynamic organisation in an exciting, innovation-led category. We connected with the Nutricia team through the work but also built a strong rapport, setting us up nicely for a successful partnership.”
Work commences immediately.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]