We love a young guest poster at B&T and that’s exactly what we have today. AWARD School graduate and now writer at Whybin\TBWA Sydney, Chloe Saintilan (pictured below), reminisces on her old alma mater and says not being top of the class was what helped her career…
For those doing AWARD School this year, do not be disappointed whatsoever if you don’t get in the top 10. I’m talking from the future. I did AWARD two years ago. I didn’t get in the top 10.
And I’m telling you that when the AWARD School season is done and dusted, and the next one rolls around, whether or not you got in The Top 10 doesn’t make any difference whatsoever to your career.
This isn’t to say that getting into the top 10 isn’t a great achievement. It is! But I wish someone had told me back in those days after graduation that it doesn’t mean you have less a chance at getting hired and kicking butt as a creative.
I remember at my graduation night, one of the speakers enthusiastically declared that if you didn’t get in the top 10 then you could give it another shot next year.
But with two years now having passed I would argue that, quite frankly, it really doesn’t matter whatsoever where you place.
In fact, I would argue it’s better NOT getting in the top 10.
You have to work a bit harder to prove yourself since you can’t just whip out the ‘I got in the top 10’ line. Think a job-hunting version of the famous Avis ad ‘We Try Harder’. And creative directors will love the ambition and determination you show going about this.
My art director Andrew and I didn’t get in the top 10. This means we didn’t get the exposure that comes with placing in the top 10 – like profiles in B&T and a press release in Campaign Brief. But that didn’t mean we couldn’t find our own ways of getting our names out there.
To make our books better, we also got together and created proactive work for the clients of agencies we were interviewing at.
And a couple of months later were hired by our dream agency, where we still work now. And funnily enough, our ECD’s Gary and Wes never asked if we got in the top 10 either.
I realised that in terms of job prospects coming out of AWARD School, at the end of the day the most important thing isn’t where you place – it really just comes down to your attitude.
For me, looking back at those months after AWARD trying to get our first gig, having not gotten in the top 10, something that (ECD of With Collective Sydney) Steve Coll said in our TV lecture really rung true.
He said that what he looks for in a junior team are the ‘three A’s’ – attitude, ambition and ability. And he emphasised that the most important of the three are attitude and ambition. Ability is honed with time and experience.
It literally means nothing as to whether or not you get in the top 10. Do. Not. Be. Devo.
It’s your attitude and ambition that’s the most important.
Instead of doing AWARD again, spend that extra 2k on creating that stupid app idea you have in your iPhone notes.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]