Why Being Top At AWARD School Actually Means Diddly-Squat!

Why Being Top At AWARD School Actually Means Diddly-Squat!
SHARE
THIS



We love a young guest poster at B&T and that’s exactly what we have today. AWARD School graduate and now writer at Whybin\TBWA Sydney, Chloe Saintilan (pictured below), reminisces on her old alma mater and says not being top of the class was what helped her career…

For those doing AWARD School this year, do not be disappointed whatsoever if you don’t get in the top 10. I’m talking from the future. I did AWARD two years ago. I didn’t get in the top 10.

-EjVO5PV_400x400

And I’m telling you that when the AWARD School season is done and dusted, and the next one rolls around, whether or not you got in The Top 10 doesn’t make any difference whatsoever to your career.

This isn’t to say that getting into the top 10 isn’t a great achievement. It is! But I wish someone had told me back in those days after graduation that it doesn’t mean you have less a chance at getting hired and kicking butt as a creative.

I remember at my graduation night, one of the speakers enthusiastically declared that if you didn’t get in the top 10 then you could give it another shot next year.

But with two years now having passed I would argue that, quite frankly, it really doesn’t matter whatsoever where you place.

In fact, I would argue it’s better NOT getting in the top 10.

You have to work a bit harder to prove yourself since you can’t just whip out the ‘I got in the top 10’ line. Think a job-hunting version of the famous Avis ad ‘We Try Harder’. And creative directors will love the ambition and determination you show going about this.

My art director Andrew and I didn’t get in the top 10. This means we didn’t get the exposure that comes with placing in the top 10 – like profiles in B&T and a press release in Campaign Brief. But that didn’t mean we couldn’t find our own ways of getting our names out there.

I created my meme CV. Andrew did a hilarious proactive Tinder campaign. Both got us exposure and even some individual job offers.

To make our books better, we also got together and created proactive work for the clients of agencies we were interviewing at.

And a couple of months later were hired by our dream agency, where we still work now. And funnily enough, our ECD’s Gary and Wes never asked if we got in the top 10 either.

I realised that in terms of job prospects coming out of AWARD School, at the end of the day the most important thing isn’t where you place – it really just comes down to your attitude.

For me, looking back at those months after AWARD trying to get our first gig, having not gotten in the top 10, something that (ECD of With Collective Sydney) Steve Coll said in our TV lecture really rung true.

He said that what he looks for in a junior team are the ‘three A’s’ – attitude, ambition and ability. And he emphasised that the most important of the three are attitude and ambition. Ability is honed with time and experience.

It literally means nothing as to whether or not you get in the top 10. Do. Not. Be. Devo.

It’s your attitude and ambition that’s the most important.

Instead of doing AWARD again, spend that extra 2k on creating that stupid app idea you have in your iPhone notes.

Please login with linkedin to comment

Big Important Meetings DAB+ Designworks

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]