When Will Women Begin Appearing In Advertising’s Halls Of Fame?
In this guest post, NY-based creative and R/GA senior copywriter Chloe Saintilan (pictured below) questions why women fail to feature in advertising’s halls of fame (zero per cent, in fact) and asks: when will it change?…
March is International Women’s History Month: A month dedicated to honouring the legacies of women who have shaped human history, and to reflect on developments in gender equality and representation in workplaces, politics and other areas of life. March 8 specifically was International Women’s Day, and around this time articles and critiques often emerge that highlight the work yet to be done.
This year, one particular article struck me. It was criticising the Rock and Roll Hall of Fame – arguably the most famous Hall of Fame in the world. Over the course of 34 years, only 69 out of the 888 inductees are women. Advocating for more equal representation, the author of the article argued “the reason this representation matters is that defining the canon is genuinely important.” This article sparked a broader conversation, with subsequent articles questioning how inductees are selected, and others compiling lists of distinguished women who should have already been recognised. All of these authors were landing on a singular point: the lack of women is more than just a numbers problem, and it needs to be addressed.
This article got me thinking about our own industry’s equivalents. I headed to Adnews’ Advertising Hall of Fame, remembering they recently kicked off their 2020 awards process. Given the history of the advertising industry, I was doubtful that there would be many women. But I was definitely shocked to see that there were none at all. The two page list of names was entirely made up of men, and not a single woman.
The site says that ‘inductees are chosen based on how they have influenced the direction of the advertising industry and helped put Australia on the world map through outstanding, innovative and original advertising’. While many of the men I recognised as having made a significant contribution, how can we sit back and accept that no woman in our history has made an impact worthy of giving them a place in this Hall of Fame? And what message does this send to women, young and old, in our local industry? I searched for some sort of criteria, or the committee who selects the inductee, to no avail.
I then Googled Cannes’ Lifetime Achievement Award, the Lion of St Mark. Given Cannes’ large focus on empowering women in advertising, with a dedicated program literally called ‘See it, Be It’ (inspired by the notion that ‘you can’t be what you can’t see’), I was hopeful. Cindy Gallop was a given. Colleen Decourcey too (who was named Creative Leader of the Decade by AdWeek). So many powerful women who have played an instrumental role in moving our industry forward, and who have been responsible for some of its most groundbreaking work.
You can imagine my reaction when I found that the percentage of women who have been awarded the Lion of St Mark was not just a small percentage, but zero per cent. In its nine year history, eleven men have been awarded the accolade, and no women. Again, you can’t dispute that these men have created legacies worthy of recognition. But I’m disappointed that the organisation which is essentially the industry’s ‘north star’ is yet to acknowledge any former or current female leader’s legacy. They have their ‘Glass Lion’ award dedicated to campaigns that have helped pave progress towards gender equality, yet a glass ceiling seems to remain intact for their highest accolade.
Women in the Halls of Fame signals to the next generation of women that they can also get there. Halls of Fame aren’t just awards. They show industries what you have to ‘be’ to get to the very top. And when the current state presents a cookie cutter mold, that’s problematic.
With more women rising up the ranks than ever before, and creating some of the most disruptive work around the globe, it’s inevitable that these ‘halls’ will become more balanced in years to come. But with the 2020 inductees for both Adnews and Cannes being announced soon, my fingers are crossed that this is the year things change. Because among all their reporting, programs and initiatives focused on helping raise a new generation of female leaders, they should recognise the importance of acknowledging the women who paved the way. Not only do these amazing women deserve such recognition, it shows the younger generations that it’s not crazy to dream of being up there one day. After all, in the words of Cannes itself: once you see it, you feel like you can be it.
Please login with linkedin to comment
Latest News
Smart Speakers Stung By Ad Fraud Costing Brands $1M Per Month, Says DoubleVerify
Be wary of a Nigerian sounding bloke that claims he is Kochie and pimping crypto on a smart speaker near you.
Contiki Challenges Influencers To ‘Switch On Social Travel’ In New Campaign Via We Are Social
Contiki wants influencers to give up irritating selfies on holiday by funding them to create irritating selfies. Genius.
“We Are In Our Epic Era”: Natalie Harvey On The Big Changes Coming As Mamamia Celebrates 10 Years Of Podcasting
Natalie Harvey has taken on the Mamamia CEO's chair that B&T hopes sports a mashed pumpkin vomit stain.
TV Ratings (08/05/2024) : Team USA Become First Female Team To Win LEGO Masters Australia
It's not been a great day for Australia - out early in Eurovision, crushed by the Yanks in Lego Masters.
GroupM Hires Former Amazon Ads Global Head Of Services
GroupM poaches Amazon's Mark Lomas to lead its retail media business. Says he has no opinion on Jeff Bezos' new yacht.
It’s All About The Indies! Introducing The Best Of The Best Indie Executive Creative Leaders 🎉
Indie agencies are thriving & it's mostly thanks to these industry leaders. And their delegating to the lackeys.
Introducing BrandComms.AI, Forethought Revolutionises How Brands Do Effective Creative
Marketing & strategy agency Forethought unveils new AI offering. Yet can't explain the plot to any of the Matrix films.
Independent Media Agencies Of Australia (IMAA) Announces Record 44 New Group Deals For 2024
The Independent Media Agencies rolls out even more support for its members. Alas, no signs of any discounted arancini.
After Google Search Spike, Reddit Shares Jump 14% In First Quarterly Results Since IPO
It looks like being a top time to be investing in the tech space. Defence industries & missile makers also doing well.
Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
Yoghurt's a lot like online dating, red wine & running marathons - you think it's good for you, but it probably isn't.
Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
Latest study finds the ABs are returning to offices & reveals how brands can cash in. Just not the work from home brands.
Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
Think Mariah's only good for annoying the shit out of colleagues at Christmas? Think again with this new Audible work.
AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
Work with influencers? This webinar's a must. And, thankfully, sporting immaculately white teeth isn't a prerequisite.
TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
As much as B&T wanted to use "chucks it in" in this headline, we didn't want the Chinese government coming after us.
News Corp Australia Gets Ready For D_Coded 2024
News' D_Coded event returns for 2024. And that can't be said about Alan Jones, the Masked Singer or plant-based meat.
Ideally Continues high growth trajectory, appoints senior marketing lead
Maura Halpin brings impressive resume to her new role at Ideally. Although her bronze in Year 12 swimming has vanished.
Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
Want to help disadvantaged youth all while drunkenly phoning an ex at 3am? Have we found the gin for you!
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.
Stake Appoints 72andSunny As It’s Creative Partner
72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.
Love Media Welcomes Alana Dowling As New Client Director
Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Data becoming the journalist's tool for more engaged content. Still not beating dodgy MAFS contestants or a Kardashian.