Campaign: Wallabies Tackle Their Hardest Challenge – Man Maintenance

Campaign: Wallabies Tackle Their Hardest Challenge – Man Maintenance
SHARE
THIS



In the new Dove Men+Care ads that focus on their “Man Maintenance” campaign, current and former Wallabies stars have shared their secret winning tips for performing both on and off the pitch.

The unique ads feature eight of the Australia’s most popular Rugby players in a new light as they get to grips with training tips and grooming techniques to look their best from legendary Wallaby and TEN Eyewitness News Sydney sport presenter, Matt Burke.

Created by Generate, Network Ten’s premium creative solutions division, the ads are based on “Man Maintenance” insights from Unilever and the Ensemble agency.

The Wallabies starring in the “Man Maintenance” campaign are Tatafu Polota-Nau, Adam Ashley-Cooper, Bernard Foley, Nick Phipps, Kurtley Beale, Tevita Kuridrani, Nathan Charles and Pat McCabe.

The Wallabies-starring campaign starts running during the first match of The 2014 Bledisloe Cup this Saturday, August 16, 7.30pm, on TEN.

John McKeon, Brand Manager Dove & Impulse Deodorants, said: “It’s been great working with Generate, Mindshare’s Entertainment Sports Partnerships division [ESP] and Ensemble, who have given us the perfect platform to showcase the high performance and superior skin care benefits of the Dove Men+Care deodorant range.”

“We look forward to continue to bring fans closer to Rugby during this exciting time for the sport in Australia.”

Mark Raisbeck, Head of Sport, ESP at Mindshare, said: “The creativity shown by Generate in bringing this campaign to life has been an effective way to leverage the association of Dove Men+Care with Ten’s Rugby.”

Melissa Fein, National Head of Generate, said: “Appealing directly to the modern sports fan, Generate met the challenge to extend the association between Ten’s rugby coverage and Dove Men+Care.”

“The Generate approach is all about bringing great creative concepts to life in ingenious ways. This is another outstanding example of how Generate effectively and efficiently links brands with our key programs to add depth and value to commercial partnerships.”

Generate offers content creation, sponsorships, activations, integration, talent engagement, experiential marketing, and insights and data – across any screen and any platform.

Please login with linkedin to comment

Neutrogena Priceline Pharmacy The Age VOD

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine