Waiter-Less Restaurants And Queue-Less Coffees The Future Of Retail Tech

Waiter-Less Restaurants And Queue-Less Coffees The Future Of Retail Tech
SHARE
THIS



Electronics manufacturer AOPEN is opening a multimillion dollar lab in Melbourne to showcase the future of shopping and retail technology, from transparent displays and digital labels to virtual touchscreens and waiter-less restaurants.

The world-first Gen2 Retail Evolution Lab in Melbourne is the next generation of AOPEN’s hugely successful Retail Experience Labs, currently installed in Taipei, Shanghai, Silicon Valley, Amsterdam, Tokyo, Brazil, London, and Italy.

Gen2 takes a much broader focus by looking at in-presence digital anywhere a transaction occurs. It features hospitality and government services as well as retail. Partners include PayPal, Intel, Nuon, and Red, as well as Point of Sale innovation and analytics specialists.

Foundation clients in Australia include tier one supermarket chains, Super Cheap Auto, Bedshed, Bunnings, DHS My Gov, Helloworld and Laminex.

AOPEN CEO Stephen Borg says aim is to show how digital can propel traditional retail and drive sales.

“In store retail is all about experience and the Gen2 Lab will be a permanent place where retailers can design custom stores with the latest in retail technology. Using digital signage, touch devices and facial recognition and sensory technologies they can bring the best of the web in-store, enhance customer experience and counter show rooming by supporting sales conversions,” Borg said.

“As well as bringing next generation retail technology to Australian retailers, Gen2 also takes Australian retail innovations to an international audience through our Retail Labs around the world.”

Some of the futuristic technology on display includes:

No more queues for coffee

A café window is turned into a touchscreen, so instead of having to wait in line, you can order your coffee before you enter and even pre-pay. OpenOrder works via a 55-inch through-glass projection and is integrated with PayPal’s digital wallet system. Your choice of drink and food plus your photo pop up on the barista’s screen, so they know who’s ordered what.

Fashion store: open all night

The glass projection touchscreen can also be used to give customers 24/7 access to a fashion retailer. Using OpenOrder they can select the clothes they see on a shop window mannequin, pick the sizes they want, and order.

Design-your-own cocktails

Why jostle with the crowd at the bar or wait ages for a cocktail server to visit your table? Instead, the out-of-store order and payments process is embedded into a touchscreen table, and you can even design your own drinks based on available ingredients. If the bar or kitchen runs out of a particular ingredient it automatically disappears from selection. Restaurants can also adjust specials throughout the night based on stock levels.

Corporate check-in

Using an eTile, check in becomes a quick and easy process.  Visitors simply enter their name and company via a touchscreen tablet in reception, and their details and photo are printed on a badge. The system also sends an email to notify whomever you’re visiting that you’ve arrived.

Interactive changing room

Picked out the wrong size clothing or want to try another colour? eTile tablets enable interactive changing rooms where you can simply scan the label of what you’re trying on, and request a different size.  The sales assistant automatically gets notified on their tablet. The system can also suggest accessories to go with the outfit you’ve chosen.

Glossy magazine video-wall

Purpose built for a major international fashion retailer, these 1.8mm bezel, 55″ video wall screens have been designed for the highest colour reproduction accuracy. The technical requirement was for them to look as good as a high definition light box print at full resolution.

Surf action while you shop

The customer can look up a particular surfer to see which gear they wear, using a touchscreen tablet. As they do the tablet controls a huge video wall, showing them on the big screen how a particular surfer uses the products they’re browsing.

AOPEN will also be running on-going master classes, drawing on global experts to bring in best-in-class thinking on in store experience and omnichannel marketing to Australian retailers. NAB has signed on to conduct one of the first AOPEN master classes exploring user experience for retailers interested in retail banking.

“From Ultra bright 55-inch video walls with seams so thin that they look like a single display, to long, skinny micro screens to fit along shelves and columns, Gen2 features the future of digital signage. These are inventions that retailers have been dreaming of, and we’ve now managed to create and demonstrate,” Borg says.

“We’re also thrilled that Australia was chosen for the first global location. AOPEN is dedicated to localised Australian technology and partners, and we’ve adopted Australian technology and design throughout our distribution channel in the 100 countries where we operate.”

Please login with linkedin to comment

Flying Kangaroo IpsosMedia CT meme Simon Wake

Latest News

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio
  • Campaigns

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio

Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle and strengthen social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus Worland in 2017. https://vimeo.com/582293453/872cd42796 […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
  • Media

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History

Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]

by B&T Magazine

B&T Magazine
SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway
  • Campaigns
  • Marketing

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway

Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Adland Sexism: Where Are All The Male Voices?
  • Advertising

Adland Sexism: Where Are All The Male Voices?

This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]

by B&T Magazine

B&T Magazine
Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
  • Media

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane

Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]

The Monkeys’ ECD Vince Lagana Departs
  • Advertising

The Monkeys’ ECD Vince Lagana Departs

After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]