Virtual reality (VR) headsets have been accused of being too gimmicky and vomit inducing. But as these four campaigns prove, VR could be the next big thing in immersing your customers in your product.
As a part of Samsung’s ‘LifeLIVE’ campaign, Samsung’s Gear VR headset allowed Jason (Jace) Lark to experience the birth of his son in real time 4,000 kilometres away. Lark was in Chinchilla, a remote Queensland town and his wife Alison was in Perth.
Arno Lenior, chief marketing officer at Samsung Electronics Australia, said: “The Samsung Gear VR technology is exciting, but what we are even more proud of are the amazing, emotion-charged experiences made possible by eliminating physical and geographic barriers and delivering new ways to experience immersive content.
“We are connecting people in ways never before thought possible to ensure Aussies don’t miss those significant moments which life is really all about.”
French fashion label Dior has launched a Dior Eyes headset which gives the wearer exclusive backstage access to ready-to-wear fashion shows.
According to Dior, the 3D printed virtual reality headset provides “both the most immersive VR experience ever seen, as well as a unique 360° performance, all created in an advanced design”.
“The ‘Dior Eyes’ headset is a key development as part of the trend for fun and innovative ‘retailtainment’ strategy. Dior widens once more the gap in the digital innovation field.”
The Dior Eyes will be available in select Dior boutiques from June.
Amnesty International has launched a ‘virtual reality Aleppo’ fundraising campaign to transport Brits to the devastated streets of war-torn city Aleppo in Syria.
Using a VR headset, people were immersed into 360-degree images of barrel bombing in Syria. After a week of street fundraising, using eight VR headsets, Amnesty saw a 16 per cent increase in people signing up to direct debit donations.
According to Amnesty International, “the highly cost-effective project uses inexpensive refurbished smartphones and low-tech virtual reality headsets (costing less than £15 each). The photographs have been taken by a group of Syrian citizen journalists known as Lamba Media Productions, who have been documenting the destruction caused by barrel bombing and other attacks on the besieged city of Aleppo.”
Created for the launch of the new Chevrolet Colorado High Country pickup truck, ‘The Delivery’ is the first CoDriver experience. Passengers were virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive sees them navigate rugged terrain and river crossings on a mysterious mission.
Dave Budge, executive creative director, Isobar Australia, said: “We tried to create an experience that would transport people into another world that extends on the dealership environment.”
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]