Val Morgan Outdoor Secures Media Rights For Valley Metro
Australian outdoor screen media network Val Morgan Outdoor (VMO) have secured exclusive rights for advertising at Brisbane shopping complex Valley Metro.
Located in Brisbane’s Fortitude Valley , the Valley Metro has undergone a recent $500m redevelopment, transforming it into an upmarket transport and lifestyle complex.
Comprising the new-look Metro is a 30-story residential tower, a 24-story office tower, and gym and retail facilities.
Later this year, advertisers will be able to take advantage of 10 brand-new screens situated throughout the retail and dining precinct as part of the exclusive screen arangement.
Anthony Deeble, chief commercial officer of The Hoyts Group and VMO says “We’re
absolutely delighted to now have one of the most prominent and busiest Brisbane hotspots
under our leading outdoor portfolio. Securing Valley Metro is a major win for VMO as we
look to continue expanding our next-generation network even further within the Brisbane
vicinity, and into other key commuter locations nationally.”
Paul Butler, managing director of VMO adds “We’re thrilled to have this unique and iconic
location as part of our world-class outdoor network and to offer advertisers the unparalleled
opportunity to have a presence across this site. With over 24,000 commuters passing
through daily, Valley Metro is an ideal centre for brands to connect with CBD commuters as
well as other valuable audiences who frequent Brisbane’s famous entertainment precinct.”
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