Urban List’s ongoing commitment to supporting the regeneration of Australia’s hospitality industry continues as the indie media house partners with online booking platform, Now Book It.
Urban List’s food and drink content across Australia and New Zealand has amassed over 16 million pageviews in 2o22 alone—five million of those were to restaurant listings—and now, Urban List readers can book directly as they read and plan their social cals with Now Book It’s seamless, onsite booking capability.
Over 670 Urban List restaurant listings will feature the direct booking functionality with that number set to climb over the coming months. From Sydney’s fine dining restaurant Bennelong and Melbourne’s Naked For Satan to Brisbane’s beloved Gerard’s Bistro and Perth’s Madalena’s, the partnership will dial up bookings all around Australia.
Urban List’s Commercial Director, Daniel Harris is looking forward to the impact of this integration within the hospitality industry, “At Urban List, we serve up 30,000 recommendations every hour and 83% of readers act on these recommendations every month. By partnering with Now Book It we can continue to help regenerate the hospitality industry and fill seats in venues across Australia and New Zealand with the click of a button.
Now Book It Founder and CEO Craig Joel says Now Book It is looking forward to growing the relationship and driving even more traffic to restaurant partners, “We are excited to partner with Australia’s most trusted voice in dining out. The ability to give customers an avenue to make bookings directly from Urban List offers Now Book It venues a valuable conversion tool to maximize the already huge impact being featured on Urban List provides.”
Since launching in June, the partnership generated almost 2,500 bookings, bolstering hospitality venue visitation and driving much-needed revenue for local restaurants, bars and cafes.
For media enquiries, please contact:
Elise Cullen, Head Of Studio, Urban List [email protected]
About Urban List
Urban List is Asia Pacific’s #1 destination for culture seekers — a social compass for consumers who want confidence in the buying and booking choices they make. We serve 30,000 recommendations an hour across 13 markets, connecting our community of 3M+ with quality experiences to eat, buy, book, stream and do.
Today, our trusted tips power millions of purchase decisions across Australia, New Zealand and Singapore — a proprietary formula that blends influence and tech to pair brands with an audience actively in market, ready to convert.
