UN LTD Appoints New Head of Mentor and Communications

UN LTD, the not-for-profit foundation representing the media, marketing and advertising industry, has appointed Ebony Beaton to head up its Mentor program and Communications for the organisation.
UN LTD seeks out charities it regards as best tackling youth-disadvantage in Australia – and provides funding and support – in its mission to UNdo the damage caused when young people experience injustice, abuse, trauma, neglect or illness related disadvantage.
The UN LTD Mentor program provides value to charity partners by aligning them with individuals and companies from within the sector with specific skills and expertise that they have expressed a need for.
Explaining the program and her new role, Ebony said, “As an industry we house a set of skills that are hugely valuable to the not-for-profit sector. My role will be to source the right expertise and match them up with our charity partners to drive success for specific projects.
“The Mentor program is about people in the industry working directly with our beneficiaries in a way that compliments, not competes with, day-to-day professional work.
“UN LTD is thinking differently about how our industry gives back. What was once corporates allocating staff time to one-off ‘volunteering’ or ‘charity work’, has turned into something much more meaningful and mutually beneficial.
Ebony was previously at Mi9 where as part of her role as communications manager she drove the partnership with UN LTD charity partner KidsXpressm, an organisation that works with kids impacted by trauma. Mi9’s Mentor relationship with KidsXpress saw a number of highly profitable digital fundraising campaigns, the creation of the now annual UN LTD Cup industry futsal competition and the establishment of an all new social enterprise in partnership with Leo Burnett, as a stand-alone ongoing funding source for KidsXpress.
UN LTD General Manager Carol Morris, said the UN LTD Mentor program was galvanizing the contribution of the $2.5m+ worth of marketing services provided each year by the industry to UN LTD’s charity partners.
“Ebony is uniquely placed to drive our Mentor program. Not only does she get the media industry, she has a PR and marketing background and also a rare understanding of the not for profit sector and our charity partners,” said Morris.
“As the industry becomes increasingly socially conscious – Ebony’s role as Head of Mentor will be to develop priorities and strategies that will be beneficial to both parties. The key advantage of our mentoring program is that we make it easy for individuals and companies to activate, on their terms.”
Also taking over the UN LTD Communications function, Ebony’s role will be to drive greater visibility on the impact of UN LTD’s work, uncover stories and case studies and track and report on the value and social return from both the financial and services contributions from UN LTD’s 45+ current corporate supporters.
UN LTD has developed a list of Mentor opportunities based on the specific needs of its charity partners. The call to action is to anyone willing to get involved and provide skills and expertise for organisational mentoring, personal mentoring and industry initiatives in the following areas:
- Creative awareness campaign development
- SEO
- Digital strategy
- Copywriting
- Finance and business modeling
- Website and app development
- Access to celebrities and talent
- Market research, brand tracking
- Pathways for youth to find careers in the industry
- Events
- Branding and design work
- Publicity, promotions, media training,
- Legal advice
- Social media and crowd funding strategies
- The establishment of all new social enterprises.
Please login with linkedin to comment
Branding by Air Instagram ads LayneBeachley Aim For The Stars Foundation The ACES Awards Tim AddingtonLatest News

Former Webjet Marketing Manager Hayley Rathbone Joins Taguchi
Taguchi is a digital marketing platform. B&T apologises for mistaking it with the Tamagotchi in our earlier reporting.

Nine, John Hewson Settle Defamation Suit On Eve Of Trial
Nine and John Hewson have settled their defamation suit. Yet further proof of the assuaging nature of a large cheque.

Chartered Accountants Celebrates Accountants As ‘Difference Makers’ In Global Campaign Via JOY
Accountants say no need to constantly avoid us at parties in new advertising campaign via independent agency JOY.

Aussie Apples Unveil New Brand Platform Via TBWA Sydney And Atomic 212°
"An apple a day keeps the doctor away!" Well, that definitely wouldn't be the case if an apple tree fell on you.

Freeview Australia Brings Together Free-TV Broadcasters On Integrated HbbTV Service
Freeview Australia attempts to de-murk the rather murky world of television measurement with latest industry tool.

ATTENTION: Nominations Open For B&T’s Inaugural CMO Power List!
B&T's CMO power list is sure to be an industry hot potato! As in controversial, not likely to cause burns & blistering.

adidas Releases Special 4/20 Shoe With A South Park Twist
These adidas/South Park hybrids are set be a hit in trainer-obsessed adland. Although we can't see Sir Martin in a pair.

“Put Vera Back On!” Viewers Fume Over ‘Too Much’ Prince Philip Coverage
Costa Georgiadis assumes the title of the world's most famous Greek following the passing of Uncle Phil on Friday.

Brian White Scholarship Opens For Aspiring Radio News Broadcasters
This scholarship is aimed at aspiring radio news broadcasters, plus you don't need be an opinionated arsehole to enter.

This Is Flow Adds Global Business 1800-GOT-JUNK?
1800-GOT-JUNK may sound like a gay erotic film, however, as you'll learn here it's actually a rubbish removal business.

Five By Five Produces Animation Series For Gigabyte
Arguably animated ads are just another reason not to spend three years in an expensive acting course.

Heinz Launches Limited Edition ‘Footy Ketchup’ Bottles For AFL Fans
Nothing says 'footy' quite like a pie and sauce, does it? That and screaming vile obscenities at your television set.

Network 10 Conducting Company-Wide Culture Review
Network 10 conducting a company-wide culture review. 'Trial By Kyle' repeatedly coming up in a lot of people's answers.

Study: Australians Spend 17 Years In A Lifetime On Phones
Study finds Aussies are spending 17 years on their phones. Double that if you've ever tried phoning a bank's helpline.

The Rise Of The Content Creator & Why Every Brand Needs One
Columnist argues every brand needs to tell a great story. Ideally, not the time it rained on your holiday to The Goldie.

Sunday TV Wrap: Dancing With The Stars Debuts To 744K, But MAFS Cha-Chas To A Big Win
Thankfully Schapelle wisely avoided any Cypress Hill or Miley Cyrus for her dancing debut on Seven last night.

How Gen Z Is Tackling Issues Of Diversity With UNiDAYS’ Viviane Paxinos
Here UNiDAYS' Viviane Paxinos talks Gen Z and diversity. A predilection for lower case i's isn't touched on.

WPP AUNZ Reaffirms Guidance Ahead Of Proposed Acquisition By WPP PLC
This peek into WPP AUNZ's numbers is like a trip to H&R Block minus the plastic fern and the musty, damp smell.

WA Marketing Association Launches Under The Brand “We Are WAMA”
The WA Marketing Association will champion WA’s local marketing community.

diptyque And Like Fire Launch ‘A Scent In Song’ Campaign for New Perfume, Orphéon
Admittedly, B&T's trying a bit of cool namedropping in this headline, but not before Googling who they were first.

Enriching Customer Engagement Through AI And Analytics
Does your customer engagement need a bit of a pep & a spring clean? Read on with this Chux-esque read.

Verizon Fios Teases Gamers With ‘Unbreakable’ Gaming Controller Via McCann New York
Top news today if you're always smashing your gaming controller. Or, there's deep breathing exercises & scented candles.

YoPRO Recruits Ash Barty And Host Of Sporting Talent For Olympic Campaign Via Emotive
The gun has fired on the first of the Olympics ads! Expect a bit of national patriotism mixed in with some yogurt here.

Nike Settles Lil Nas X ‘Satan Shoes’ Lawsuit
Satan now reportedly doing rather nicely out of his Nike & Little Lucifer endorsements and trip to Georgia theme song.

Thursday TV Wrap: AFL Punts Seven To An Easy Win
The couch was the place to be for footy fans last night. B&T has no idea what calligraphy or découpage fans were up to.

Hackers Attempt To Sell The Data Of 500M LinkedIn Users
Hackers offering steak knives plus Kerri-Anne Kennerley's memoirs in desperate attempt to shift stolen LinkedIn data.

WARC Study: Highly Awarded Creative Ideas Are Significantly More Effective
Study finds winning industry awards isn't just great for an impressive email signature, they can actually sell shit too.

Poet Amanda Gorman, 23, Stars In Powerful US Vogue Cover
Poet Amanda Gorman stuns in latest Vogue cover and not a brown cardigan or matching corduroy as far as the eye can see.

Val Morgan: Easter Brings Biggest Cinema Audiences Since Pandemic Began
Easter certainly proved 'bums on seats' for the nation's cinemas; ironically, less so for the nation's churches.

Ryan Reynolds’ Satan Returns In Hellishly Fun Work For Mint Mobile
Once again Satan proves he's got the best heavy metal bands, the best virgin sacrifices and now the funniest ads, too.