Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Uber Gets A New Logo To Celebrate Everywhere It Is In The World!

Uber Gets A New Logo To Celebrate Everywhere It Is In The World!
SHARE
THIS



Worried its look was getting a little too old-fashioned, ride sharing app Uber has gone to the beauty salon and refreshed its look and feel.

Despite the company being founded only six years ago with the brand having already changed its logo once before, it was time for another change, said Uber in a company blog post.

So to reflect how far the company has come – going from a ride sharing experience for friends in San Francisco, to a proper app that is in 68 different countries with a heap of new tech and luxury – Uber has updated its feel.

“The first thing you’ll notice is that our logotype is at once more grounded and elevated,” said the company.

“This will help you see Uber from afar, and when it’s in small places. It also reflects a more substantial look as we too have matured as a company.”

Celebrating Cities | Uber from Uber on Vimeo.

And there’s a lot more colours, as Uber noted the old black and white logo was somewhat “distant and cold”. The colours represent each different country Uber operates in.

“This belied what Uber actually is—a transportation network, woven into the fabric of cities and how they move.

“But this is just the start. Every city has its own character and our long term goal is to have unique designs for cities as well as countries. This will mean adding hundreds more colour palettes and patterns overtime.”

Please login with linkedin to comment

'Home Away From Home’ Advertising Standards Bureau

Latest News

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name
  • Campaigns
  • Technology

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name

Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]

by B&T Magazine

B&T Magazine
Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato
  • Campaigns

Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato

Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement
  • Marketing
  • Media

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement

Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year
  • Campaigns

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year

BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]

The Future Of Live Online Sports & Piracy
  • Opinion

The Future Of Live Online Sports & Piracy

This expert piece deals with online sports and piracy. That being the stealing of data, not the walking of planks.

Opinion

by B&T Magazine

B&T Magazine