Turner International Partners With Electus Digital & Authentic Entertainment To Launch Comedy Site
Turner International has announced a partnership with United States-based Electus Digital to launch comedy website CollegeHumor in Australia.
Already an iconic and popular brand among Australians, CollegeHumor Australia will offer localised editorial content developed from an Australian perspective, in addition to existing CollegeHumor content created by the US-based editorial team. Turner International has also appointed Authentic Entertainment to manage CollegeHumor’s commercial operation in Australia. The alliance provides a new platform for Australian advertisers to reach a desirable demographic—particularly 18-34 year olds—with comedy.
CollegeHumor is consistently ranked among the top comedy brands on the web. With the most-visited comedy network online and the most-viewed YouTube comedy channel worldwide, the new site, CollegeHumor.com.au, now provides a dedicated, curated portal for this large fan-base specific to Australia.
Shane Rahmani, general manager of Electus Digital and CollegeHumor said: “The official launch of CollegeHumor Australia furthers our mission of global comedic world domination. Today Australia becomes a funnier place as CollegeHumor has arrived and we couldn’t imagine better partners to bring our brand to life down under than Turner International and Authentic Entertainment.”
As part of the strategic advertising partnership, Turner International—known for its brands CNN, Cartoon Network, Boomerang and TCM—will be responsible for editorial development as well as growth and monetisation of the site in Australia, and will work together with Authentic Entertainment to offer commercial opportunities and innovative content marketing solutions for brands in the Australian marketplace.
The dynamic and diversified offering allows Australian advertisers to capitalise on CollegeHumor’s existing audience through original, integrated campaigns.
Phil Nelson, senior vice president and managing director of North Asia and Southeast Asia Pacific at Turner International, said: “CollegeHumor’s unique style of comedy is already a proven hit in Australia and by partnering with Electus Digital, we’re looking forward to taking this phenomenal brand to the next level in the Australian market.”
The launch of CollegeHumor Australia marks the first time CollegeHumor content will be created locally for a market outside of the United States.
Giles Hardie has been appointed managing editor of the new site, bringing with him two decades of involvement in the Australian comedy scene including experience in comedy writing, performance and video production. He will work closely with CollegeHumor’s US-based editorial staff to maintain a consistent voice across the CollegeHumor brand. Natalie Mayslich, senior director of strategy and operations, who helped architect the deal, will work closely with Giles and the broader Turner and Authentic teams to manage the partnership on behalf of Electus Digital.
Latest News
Nike And Uber Compromised In Hack As Twitter Disables Verified Accounts
Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]
Acast Marketplace Adds Virtual Storefront
Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]
TikTok Responds To Controversy With ‘Political Football’ Campaign
TikTok refutes claims it's an insidious Chinese government operative, despite being good at 10-metre platform diving.
Kathmandu Appoints First Ever Chief Customer Officer
Not being the outdoorsy type, B&T is aware of the Kathmandu brand but generally prefers the comfort of the couch.
Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
Connect Agency Launches Micro Influencer Booking Agency
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Bernard Wilson To Lead Cashrewards
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Bean Body Launches ‘Be Any Body’ Campaign
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Meet The Women Leading Tech: Salesforce Area Vice President, Cloud Specialists, APAC Jo Gaines
Salesforce's Jo Gaines is not only a leader of tech, apparently she could also fathom the plot to 'Rise of Skywalker'.
Medallia Partners With Adobe To Deliver Complete View Of Customer Experience Journey
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
Iceland’s New Tourism Ad Encourages You To Let It Out (With A Chance For Your Scream To Be Heard In Iceland!)
Iceland's right up there on B&T's bucket list. And that's not just because we once owned Björk's 'Homogenic' album.
“It’s Embarrassing!” Ricky Gervais Skewers Kardashians And Influencer Culture In Rant
No one loves Ricky Gervais like the B&T office. Well, that David Brent movie was a bit shit, but apart from that.
Red Bull Sacks Top Execs As More Racist Images Surface
Red Bull's racism turmoil takes another turn for the worst. It's almost like they've been given wings or something.
Nova’s Ben & Liam Test Macca’s New Baby Drive-Thru Ad For Themselves With Absolutely Riotous Results
Even B&T thinks we might be overplaying the humour hand in today's newsletter. No that you can overplay the humour hand.
No Charger? Smaller Battery? Cheaper? Rumours Fly Ahead Of iPhone 12 Release
Rumours are flying ahead of Apple's iPhone 12 release and not just Sam Armytage's alleged rift with Kochie.
BMF & Speed Win Voyages Indigenous Tourism Account
Now's probably not the time to be boasting about winning a new tourism account, but BMF's still having a bit of a boast.
Wednesday TV Wrap: Loveless Singles Pin Hopes On Bachelor In Paradise, Which Serves Up A Modest Debut
Judging by the press photos, Bachelor In Paradise seems worth a watch just on the bleached mullets alone.
Burger King Tackles Cows Farting In Glorious New Emissions Message
This delightful ad contains cows, farting and yodelling, too! Now there's a brief you don't hear every day.
Snapchat Begins Testing Brand Profiles
It's the latest news from Snapchat. Apparently, TikTok just happy the spotlight's off them for a while.
PubMatic And Captify Sign Deal Allowing Marketers To Activate Online Search Data
PubMatic and Captify have signed a deal, hopefully using both leather-bound ledger and a peacock-feathered quill.
Comedian Urzila Carlson Joins The Masked Singer Judging Panel
Undoubtedly, The Masked Singer was the surprise smash of 2019. That and the pixie bob hairdo and anything avocado.
How Marketers Can Avoid ‘Overcooking’ The Storytelling Process
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
Apple’s Latest Ad Hilariously (And Relatably) Captures The Perils Of WFH-Life
Apple plays for laughs in new campaign. Still charging 1200 bucks for a new phone, but playing for laughs nonetheless.
Industry Leaders Share Their Lockdown Mental Health Stories
Starting to become very bored by life in lockdown? Instantly de-bore yourself with this important mental health message.
NSW Government Unveils Delightfully Oddball Campaign Empowering Blokes To Remain In Control Of Their Gambling
Gladys unveils cracking new NSW government ad. Although that's probably giving Gladys more credit than she's due.
New Leader Boosts oOh!’s Queensland Sales Team
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
Brand Loyalty In A Pandemic – Lessons From COVID-19
Worried about brand loyalty during the worst global pandemic in 100 years? Well, try & relax with this explorative read.
New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]
