B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Turner International Partners With Electus Digital & Authentic Entertainment To Launch Comedy Site
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Turner International Partners With Electus Digital & Authentic Entertainment To Launch Comedy Site
Media

Turner International Partners With Electus Digital & Authentic Entertainment To Launch Comedy Site

Martin Harkin
Published on: 30th July 2015 at 11:30 AM
Martin Harkin
Share
3 Min Read
SHARE

Turner International has announced a partnership with United States-based Electus Digital to launch comedy website CollegeHumor in Australia.

Already an iconic and popular brand among Australians, CollegeHumor Australia will offer localised editorial content developed from an Australian perspective, in addition to existing CollegeHumor content created by the US-based editorial team. Turner International has also appointed Authentic Entertainment to manage CollegeHumor’s commercial operation in Australia. The alliance provides a new platform for Australian advertisers to reach a desirable demographic—particularly 18-34 year olds—with comedy.

CollegeHumor is consistently ranked among the top comedy brands on the web. With the most-visited comedy network online and the most-viewed YouTube comedy channel worldwide, the new site, CollegeHumor.com.au, now provides a dedicated, curated portal for this large fan-base specific to Australia.

Shane Rahmani, general manager of Electus Digital and CollegeHumor said: “The official launch of CollegeHumor Australia furthers our mission of global comedic world domination. Today Australia becomes a funnier place as CollegeHumor has arrived and we couldn’t imagine better partners to bring our brand to life down under than Turner International and Authentic Entertainment.”

As part of the strategic advertising partnership, Turner International—known for its brands CNN, Cartoon Network, Boomerang and TCM—will be responsible for editorial development as well as growth and monetisation of the site in Australia, and will work together with Authentic Entertainment to offer commercial opportunities and innovative content marketing solutions for brands in the Australian marketplace.

The dynamic and diversified offering allows Australian advertisers to capitalise on CollegeHumor’s existing audience through original, integrated campaigns.

Phil Nelson, senior vice president and managing director of North Asia and Southeast Asia Pacific at Turner International, said: “CollegeHumor’s unique style of comedy is already a proven hit in Australia and by partnering with Electus Digital, we’re looking forward to taking this phenomenal brand to the next level in the Australian market.”

The launch of CollegeHumor Australia marks the first time CollegeHumor content will be created locally for a market outside of the United States.

Giles Hardie has been appointed managing editor of the new site, bringing with him two decades of involvement in the Australian comedy scene including experience in comedy writing, performance and video production. He will work closely with CollegeHumor’s US-based editorial staff to maintain a consistent voice across the CollegeHumor brand. Natalie Mayslich, senior director of strategy and operations, who helped architect the deal, will work closely with Giles and the broader Turner and Authentic teams to manage the partnership on behalf of Electus Digital.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adshel, sap, Social Marketing
Share
By Martin Harkin
I am an experienced PR consultant with a background in journalism. Upon completion of my Masters in Journalism - at the highest performing and accredited course of its kind in Europe - I found employment in various roles across online, print and broadcast, before moving into PR. The relevant transferrable skills, combined with my acquired knowledge of both sides of the media industry, has been hugely advantageous. I have excellent communication and writing skills and am adept at providing media relations. Throughout my PR career, I have ensured my account management results in high client satisfaction, while supporting and assisting in the development and implementation of creative and integrated marketing campaigns. I am now part of the multi-award-winning Red Agency team that won PR Agency of the Year at CommsCon 2014 and Asia-Pacific PR Consultancy of the Year at the PR Week Asia Awards in 2014.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?