Turn, the digital hub for marketers, has been adopted by Dentsu to provide data centralisation, programmatic advertising execution and advanced analytics services in support of top brands in Japan.
Turn was identified by Dentsu as a solutions provider based on its proven performance across global markets, the high degree of flexibility for customized analytics, and media execution capabilities such as audience extension and targeting. Using the Turn software applications will enable Dentsu to help advertisers know and understand their customers, engage new customers based on those audience insights, and improve CRM to ultimately drive sales.
“The Turn platform allows us to innovate and provide custom advertising campaigns and audience intelligence to our customers, by offering a more granular access to data at scale,” said Satoshi Saeki, marketing director integrated data solutions centre at Dentsu. “This enhanced flexibility allows us to leverage our deep pool of data along with Turn’s powerful data analytics capabilities to drive results for advertisers.”
Specific Turn solutions and capabilities were highlighted as top competitive differentiators, including Flextag – a point-and-click data collection tool – easy-to-use reporting, and data warehousing and analytics.
Turn officially launched operations in Japan last year, with the announcement of Akito Sato – formerly of Google Japan – as country manager. Turn provides marketers in Japan a unique combination of critical in-market inventory and data as well as a robust global ecosystem, connecting them with audiences on any device and channel with efficiency, scale and intelligence.
“Dentsu is a great example of a Turn customer that is constantly innovating to provide better experiences for their audiences,” said Bill Demas, president and CEO of Turn. “We have built a premium global ecosystem on our platform to help brand and agency marketers better engage consumers across all channels and devices.”