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Reading: This Billboard Helps People Parallel Park
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B&T > Advertising > This Billboard Helps People Parallel Park
Advertising

This Billboard Helps People Parallel Park

Emma Mackenzie
Published on: 16th June 2015 at 9:39 AM
Emma Mackenzie
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1 Min Read
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If you’re one of the many drivers who are overcome with terror at the thought of squeezing their car into that teensy space, fear not anymore.

In Germany, the land of luxurious automobiles, Fiat teamed up with German Leo Burnett to help drivers parallel park.

The digital screen uses Fiat’s new Parking Assist technology, and projects humans onto the screen to inform the driver how far away from the other car they are.

Who knows which virtual person you’ll have helping you – it could be a biker, child, or woman dressed in a skimpy bunnygirl outfit. And it helps to make parking ‘child’s play’ or ‘sexy’ or ‘cool’.

Check it out.

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TAGGED: campbell's soup, Clemenger BBDO Sydney, Multi-Screen TV Summit, Xero
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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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