Australian Radio Network (ARN) has launched a new TV, digital and social campaign for KIIS 1065’s The Kyle & Jackie O Show – a fun and revealing look at what real people actually think of the radio duo.
This new campaign delves deeper than ever before, going behind the scenes and providing audiences with a cheeky glimpse into the minds of the controversial radio hosts.
Set in a Kyle & Jackie O focus group, the campaign uses real conversation and responses from participants to find out what they really think of the radio duo while Kyle Sandilands and Jackie ‘O’ Henderson watch from behind a two-way mirror.
From suggesting that Sandilands has what it takes to be a plus-sized model through to describing the duo as the ‘Donald Trump’ of radio, nothing was off limits for the group and no-one was holding back.
Whether they loved them or not, it was clear everyone could agree that ‘There’s only one Kyle & Jackie O’.
The three pieces launched today are the first of a series that will be released over the coming weeks.
ARN chief marketing officer Anthony Xydis said: “In a noisy market, we “wanted a campaign that would stand out for both KIIS 1065 and Kyle & Jackie O, showcasing the irreverence and cheeky side of both brands. We wanted to take audiences behind the scenes and reveal more about what makes Kyle & Jackie O so unique.
“We used a real focus group because genuine reactions from both the group and Kyle and Jackie are funnier than anything we could have scripted and whether they were lovers or haters, what everyone can agree on is there is only one Kyle & Jackie O.”
The digital and social campaign commences on Thursday 23 February, while the TV campaign hits screens on Sunday 26 February, and follows the launch of the outdoor campaign yesterday.
Creative Agency: JOY
Production: Brilliant Films
ARN Marketing Team