The Fuel Agency has again partnered with the Department of Education & Training to launch the follow-up to our original Free TAFE campaign to promote the 10,000 new Free TAFE places available as part of the Victorian Government’s Skills for Economic Recovery Campaign.
Announced on 7th July, the Victorian Government will expand its signature Free TAFE program as part of a major new $163 million package of investments to boost skills, create jobs and drive the state’s economic recovery from the coronavirus pandemic.
The package includes funding to get more Victorians impacted by coronavirus into training – particularly women and young people – in the second half of this year, for jobs in industries that will drive economic recovery. In conjunction with Victorian TAFE providers, 10,000 more Free TAFE places will be created, and Free TAFE will be expanded to include new full qualifications linked to jobs and government priorities.
The constantly changing pandemic environment required Fuel refine the creative strategy and build out new assets which are now in market. We expect huge demand for the additional Free TAFE places based on the previous campaign success which resulted in 39,000 new course commencements since its launch in 2018.
To view the TVC, head here.
Creative Agency: The Fuel Agency
CEO: Tim Kidman
Creative Director: Ben Growns
Creative Services Manager: Mark Button
Photography: Thom Rigney
Production: Accordion Studios
Sound: Windmill Audio
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