The Fuel Agency has delivered an awareness campaign to educate Victorians about the new legislation enacted to protect emergency workers from violence.
The campaign features emergency workers who have been the victims of violent behaviour and reinforces the message that this behaviour is never acceptable.
In September 2018, the Justice Legislation Miscellaneous Amendment Bill 2018 passed Parliament, making violence towards an emergency worker (including police, paramedics, doctors and nurses delivering or supporting emergency care, firefighters and prison officers) a category 1 offence under the Sentencing Act 1991.
The campaign includes radio, video and digital spots.
Credits
Creative Agency: The Fuel Agency
CEO: Tim Kidman
Creative Director: Ben Growns
