The Brag Media Secures Billboard, Deadline, The Hollywood Reporter And More In New Deal
The Brag Media, Australia’s leading music and entertainment publisher, has secured a landmark audience representation deal with Penske Media Corporation.
As part of the deal, The Brag Media will exclusively represent digital audiences for 14 of the world’s most influential titles across entertainment, music, sports, fashion and lifestyle throughout Australia and New Zealand.
A diverse selection of titles are featured in the arrangement including Billboard, ARTnews, Deadline, IndieWire, SheKnows, The Hollywood Reporter, Vibe and several more industry-leading titles.
The new deal extends The Brag Media’s reach to a total of 4.5 million monthly unique views — making The Brag Media’s portfolio one of the largest and most diverse cultural media offerings in the entire region.
“PMC publishes premium brand-safe content and employs some of the best journalists in the world,” said The Brag Media CRO Joel King.
“This partnership will allow us to offer high-impact programmatic solutions at scale to our agency clients.”
After cornering the music market in Australia and New Zealand, the addition of these new titles furthers The Brag Media’s push into the lifestyle and entertainment categories — marking a major coup for fans and commercial partners alike.
The Brag Media CEO Luke Girgis (pictured) added, “having grown The Brag Media to the largest music publisher in Australia, and recently launching our newsletter network across multiple cultural niches, this new deal to represent the world’s most premium and iconic titles continues The Brag Media’s growth beyond music into entertainment and lifestyle.
“I am so proud of the relentless hard work our team has put in over the last four years to get us to this point,” Girgis continued.
“This deal is just the start of a new chapter for The Brag Media in other categories, experiences and apps for our fans.”
Since launching in 2017, The Brag Media has gone on to become Australia’s largest music, entertainment and lifestyle publisher. Now with a portfolio of over 20 diverse brands, an innovative newsletter network and a major programmatic offering, The Brag Media is a leading publisher in its field — reaching millions of people every month and connecting them with the things they love.
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate audience. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands.
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